App Marketing Strategy & Execution
Budget: $30 – $60 USD
My legal-oriented app is live, the domain is active, and now I need momentum. I’m looking for someone who can quickly craft a complete go-to-market plan and put it into action without delay.
Audience
Although the app is open to the general public, its content skews toward the legal community—attorneys as well as pro-se users looking for practical tools. Any campaign you design should speak to that mix.
Channels & Platforms
I’m open to a multichannel approach, but I expect strong emphasis on:
• Social media—particularly Facebook and LinkedIn, where both laypeople and legal professionals congregate.
• Email marketing—lead-nurture sequences that convert visitors into active users.
• Search-engine marketing—targeted campaigns around legal keywords to ensure we surface when potential users search for solutions.
Scope of Work
1. Map out a clear strategy with measurable goals, timelines, and KPIs.
2. Produce compelling creative (copy, visuals, ad sets) tailored to Facebook and LinkedIn.
3. Build or refine an email funnel that onboards, educates, and retains new users.
4. Launch and manage SEM campaigns, continuously optimizing bids, keywords, and landing pages.
5. Report progress weekly, highlighting wins, spend, and next steps.
Acceptance Criteria
• Strategy document delivered within the first three days.
• Campaigns live within a couple days of approval.
Audience
Although the app is open to the general public, its content skews toward the legal community—attorneys as well as pro-se users looking for practical tools. Any campaign you design should speak to that mix.
Channels & Platforms
I’m open to a multichannel approach, but I expect strong emphasis on:
• Social media—particularly Facebook and LinkedIn, where both laypeople and legal professionals congregate.
• Email marketing—lead-nurture sequences that convert visitors into active users.
• Search-engine marketing—targeted campaigns around legal keywords to ensure we surface when potential users search for solutions.
Scope of Work
1. Map out a clear strategy with measurable goals, timelines, and KPIs.
2. Produce compelling creative (copy, visuals, ad sets) tailored to Facebook and LinkedIn.
3. Build or refine an email funnel that onboards, educates, and retains new users.
4. Launch and manage SEM campaigns, continuously optimizing bids, keywords, and landing pages.
5. Report progress weekly, highlighting wins, spend, and next steps.
Acceptance Criteria
• Strategy document delivered within the first three days.
• Campaigns live within a couple days of approval.