Android App Onboarding Marketing Specialist

I need an experienced digital marketer who understands the nuances of app adoption and can focus squarely on user onboarding for my Android application. My main pain-point is that new installs are not turning into activated users at the rate I expect. I want a specialist who can map the first-time user journey, identify friction points, and implement data-driven solutions that guide people quickly to the app’s core value.

Here’s what I’m looking for:
• A strategic plan that defines each onboarding touchpoint—from the welcome screen to the first key action—grounded in best practices for Android UX.
• Copy, creative, or micro-interaction suggestions that reduce drop-off and keep users engaged during their first session.
• A measurement framework tied to activation metrics (DAU/MAU, day-1 retention, time-to-first-value) so we can track improvement.
• Clear recommendations for A/B testing and iterative rollout, using tools you’re comfortable with (Firebase, Mixpanel, Google Analytics for Firebase, or similar).

Acceptance criteria will be an evidence-backed onboarding flow ready for implementation, plus a concise report explaining your rationale and expected KPI lifts.

If you’ve successfully grown Android user bases before—especially through onboarding optimisation—let’s talk about next steps and timelines.