All Round Marketing for Herbal Wellness Brand
Budget: £5 – £10 GBP
We are a UK-based herbal wellness company specialising in organic alkaline herbal tea blends designed to support everyday wellbeing through simple, functional herbal rituals.
We are seeking a holistic marketing agency capable of managing and scaling all layers of our marketing ecosystem - from influencer outreach and paid advertising to digital growth strategy and brand expansion.
The ideal agency should understand modern wellness audiences, natural health positioning, content-driven marketing and long-term brand building rather than short-term trend chasing.
Scope of Work
1. Influencer Marketing Campaign
We are looking for a large-scale influencer campaign involving 100+ influencers across wellness, fitness, lifestyle, beauty, spirituality and health-conscious niches.
Agency Responsibilities
* Influencer sourcing and outreach
* Negotiation and relationship management
* Campaign coordination
* Product seeding and gifting logistics
* Affiliate/commission management
* UGC collection and repurposing
* Performance tracking and reporting
Desired Influencer Types
* Wellness creators
* Herbal/holistic health pages
* Fitness and gym influencers
* Yoga and mindfulness creators
* Beauty/self-care creators
* Micro influencers with strong engagement
* Select mid-large creators with aligned audiences
Deliverables
* Monthly influencer reports
* Reach and engagement statistics
* Conversion tracking
* UGC content library
* ROI analysis
* Audience demographic insights
KPI Focus
* Brand awareness
* Website traffic
* Sales conversions
* Email list growth
* Social media growth
* High-quality user-generated content
2. Digital Marketing Strategy
We are looking for a company that can oversee and execute a full digital marketing strategy across multiple channels.
Services Required
* Social media strategy
* Content marketing
* Email marketing
* SEO optimisation
* Blog/article strategy
* Landing page optimisation
* Funnel building
* Brand positioning
* Retargeting strategy
* Conversion optimisation
* Analytics and reporting
Platforms
* Instagram
* Facebook
* TikTok
* Pinterest
* Google
* YouTube
* Email platforms (e.g. Omnisend)
Additional Expectations
* Understanding of wellness and herbal product compliance
* Ability to balance educational and conversion-based content
* Strong visual direction and branding
* Experience scaling ecommerce wellness brands
3. Paid Advertising
We are looking for an agency experienced in running and scaling paid advertising campaigns across multiple platforms.
Advertising Channels
* Meta Ads (Facebook & Instagram)
* Google Ads
* YouTube Ads
* TikTok Ads
* Pinterest Ads
* Native advertising opportunities
Services Required
* Ad creative strategy
* Copywriting
* Campaign setup and optimisation
* A/B testing
* Retargeting
* Audience building
* Conversion tracking
* Scaling successful campaigns
* ROAS reporting
Goals
* Increase brand visibility
* Improve conversion rates
* Drive profitable ecommerce sales
* Build customer retention
* Increase repeat purchases
Ideal Agency Profile
We are looking for a marketing agency that:
* Can manage both creative and performance marketing
* Understands wellness, herbal medicine and ecommerce
* Thinks long term about brand building
* Has proven experience scaling consumer brands
* Can provide case studies and measurable results
* Operates strategically across all marketing layers rather than isolated campaigns
Brand Positioning
Essential Herbs UK focuses on:
* Organic herbal wellness
* Functional herbal blends
* Simplicity over extremes
* Daily rituals and natural support
* Educational wellness content
* High-quality specialised formulations
Proposal Requirements
Please include:
* Relevant case studies
* Previous wellness/ecommerce clients
* Team structure
* Estimated timelines
* Pricing/packages
* Reporting structure
* Influencer network capabilities
* Paid advertising experience and average ROAS metrics
* Suggested marketing strategy for scaling the brand
We are seeking a holistic marketing agency capable of managing and scaling all layers of our marketing ecosystem - from influencer outreach and paid advertising to digital growth strategy and brand expansion.
The ideal agency should understand modern wellness audiences, natural health positioning, content-driven marketing and long-term brand building rather than short-term trend chasing.
Scope of Work
1. Influencer Marketing Campaign
We are looking for a large-scale influencer campaign involving 100+ influencers across wellness, fitness, lifestyle, beauty, spirituality and health-conscious niches.
Agency Responsibilities
* Influencer sourcing and outreach
* Negotiation and relationship management
* Campaign coordination
* Product seeding and gifting logistics
* Affiliate/commission management
* UGC collection and repurposing
* Performance tracking and reporting
Desired Influencer Types
* Wellness creators
* Herbal/holistic health pages
* Fitness and gym influencers
* Yoga and mindfulness creators
* Beauty/self-care creators
* Micro influencers with strong engagement
* Select mid-large creators with aligned audiences
Deliverables
* Monthly influencer reports
* Reach and engagement statistics
* Conversion tracking
* UGC content library
* ROI analysis
* Audience demographic insights
KPI Focus
* Brand awareness
* Website traffic
* Sales conversions
* Email list growth
* Social media growth
* High-quality user-generated content
2. Digital Marketing Strategy
We are looking for a company that can oversee and execute a full digital marketing strategy across multiple channels.
Services Required
* Social media strategy
* Content marketing
* Email marketing
* SEO optimisation
* Blog/article strategy
* Landing page optimisation
* Funnel building
* Brand positioning
* Retargeting strategy
* Conversion optimisation
* Analytics and reporting
Platforms
* TikTok
* YouTube
* Email platforms (e.g. Omnisend)
Additional Expectations
* Understanding of wellness and herbal product compliance
* Ability to balance educational and conversion-based content
* Strong visual direction and branding
* Experience scaling ecommerce wellness brands
3. Paid Advertising
We are looking for an agency experienced in running and scaling paid advertising campaigns across multiple platforms.
Advertising Channels
* Meta Ads (Facebook & Instagram)
* Google Ads
* YouTube Ads
* TikTok Ads
* Pinterest Ads
* Native advertising opportunities
Services Required
* Ad creative strategy
* Copywriting
* Campaign setup and optimisation
* A/B testing
* Retargeting
* Audience building
* Conversion tracking
* Scaling successful campaigns
* ROAS reporting
Goals
* Increase brand visibility
* Improve conversion rates
* Drive profitable ecommerce sales
* Build customer retention
* Increase repeat purchases
Ideal Agency Profile
We are looking for a marketing agency that:
* Can manage both creative and performance marketing
* Understands wellness, herbal medicine and ecommerce
* Thinks long term about brand building
* Has proven experience scaling consumer brands
* Can provide case studies and measurable results
* Operates strategically across all marketing layers rather than isolated campaigns
Brand Positioning
Essential Herbs UK focuses on:
* Organic herbal wellness
* Functional herbal blends
* Simplicity over extremes
* Daily rituals and natural support
* Educational wellness content
* High-quality specialised formulations
Proposal Requirements
Please include:
* Relevant case studies
* Previous wellness/ecommerce clients
* Team structure
* Estimated timelines
* Pricing/packages
* Reporting structure
* Influencer network capabilities
* Paid advertising experience and average ROAS metrics
* Suggested marketing strategy for scaling the brand