Agile Performance Marketer Urgently Needed
Budget: ₹12,500 – ₹37,500 INR
CODEWORD TO START APPLICATION: "DIGITAL GROWTH"
(If you do not include this exact phrase at the very top of your proposal, your bid will be rejected immediately as an automated bot response.)
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### OVERVIEW
We run an emerging Direct-to-Consumer (DTC) digital program and platform in the high-intent visual health & wellness niche. The product and offer are already validated. We have completed initial product testing and data accumulation, spending ₹40k-50k INR to gather clean pixel data and baseline feedback while maintaining a stable break-even/positive ROAS framework.
We are now looking for an expert, agile Performance Marketer / Media Buyer in India to take over campaign operations, build out a structured creative testing pipeline, and systematically scale our monthly budget from ₹30,000 to ₹3,00,000 over the next 90 days while maintaining a strict minimum target ROAS of 2.0 (generating ₹6,000,000 in monthly revenue).
### COMPENSATON & PAYOUT STRUCTURE (Net Profit-Share Model)
We want a partner whose incentives align perfectly with our bottom line. Because this is a digital product with virtually zero COGS/variable costs, we are offering a hybrid payout structure:
1. Base Safety Retainer: ₹12,000 to ₹15,000 INR / month (To cover baseline account monitoring, pixel tracking setups, asset analysis, and weekly reporting).
2. Performance Variable: 10% of Monthly Net Profit (Defined as: Total Tracked Revenue minus Total Ad Spend).
- Phase 1 (Testing/Base): Spend ₹30k-50k | 1.0 - 1.5 ROAS -> You earn the Base Retainer.
- Phase 2 (Initial Scale): Spend ₹1.5L | 2.0 ROAS -> You earn Base + Profit Share = ~₹27,000 INR/mo.
- Phase 3 (Target Scale): Spend ₹3L | 2.0 ROAS -> You earn Base + Profit Share = ~₹42,000+ INR/mo.
### YOUR RESPONSIBILITIES
- End-to-end campaign architecture and daily optimization on Meta (Facebook/Instagram).
- Establishing a systematic creative testing matrix (testing hooks, angles, and formats weekly).
- Providing clear, metric-driven design briefs to our internal creative asset pipeline.
- Auditing and suggesting high-converting tweaks to our landing page/funnel elements.
- Ensuring server-side tracking and Conversions API (CAPI) are 100% accurate.
### MANDATORY SCREENING QUESTIONS
To be considered for an interview, you must answer these 4 questions directly in your proposal text:
1. Provide a brief description (or a blurred screenshot/link) of a digital product, SaaS, or info-program funnel you personally scaled to ₹1L-3L+ per month with a 2.0+ ROAS.
2. What was the AOV (Average Order Value) and typical CPA (Cost Per Acquisition) of that digital funnel?
3. When scaling from ₹1k/day to ₹10k/day on Meta for a digital product, ad creative fatigue happens rapidly. What is your exact framework for replacing/testing creatives without breaking Meta's learning phase?
4. How do you handle and reconcile attribution discrepancies between the Meta Dashboard and backend payment gateways (like Stripe or Razorpay)?
(If you do not include this exact phrase at the very top of your proposal, your bid will be rejected immediately as an automated bot response.)
---
### OVERVIEW
We run an emerging Direct-to-Consumer (DTC) digital program and platform in the high-intent visual health & wellness niche. The product and offer are already validated. We have completed initial product testing and data accumulation, spending ₹40k-50k INR to gather clean pixel data and baseline feedback while maintaining a stable break-even/positive ROAS framework.
We are now looking for an expert, agile Performance Marketer / Media Buyer in India to take over campaign operations, build out a structured creative testing pipeline, and systematically scale our monthly budget from ₹30,000 to ₹3,00,000 over the next 90 days while maintaining a strict minimum target ROAS of 2.0 (generating ₹6,000,000 in monthly revenue).
### COMPENSATON & PAYOUT STRUCTURE (Net Profit-Share Model)
We want a partner whose incentives align perfectly with our bottom line. Because this is a digital product with virtually zero COGS/variable costs, we are offering a hybrid payout structure:
1. Base Safety Retainer: ₹12,000 to ₹15,000 INR / month (To cover baseline account monitoring, pixel tracking setups, asset analysis, and weekly reporting).
2. Performance Variable: 10% of Monthly Net Profit (Defined as: Total Tracked Revenue minus Total Ad Spend).
- Phase 1 (Testing/Base): Spend ₹30k-50k | 1.0 - 1.5 ROAS -> You earn the Base Retainer.
- Phase 2 (Initial Scale): Spend ₹1.5L | 2.0 ROAS -> You earn Base + Profit Share = ~₹27,000 INR/mo.
- Phase 3 (Target Scale): Spend ₹3L | 2.0 ROAS -> You earn Base + Profit Share = ~₹42,000+ INR/mo.
### YOUR RESPONSIBILITIES
- End-to-end campaign architecture and daily optimization on Meta (Facebook/Instagram).
- Establishing a systematic creative testing matrix (testing hooks, angles, and formats weekly).
- Providing clear, metric-driven design briefs to our internal creative asset pipeline.
- Auditing and suggesting high-converting tweaks to our landing page/funnel elements.
- Ensuring server-side tracking and Conversions API (CAPI) are 100% accurate.
### MANDATORY SCREENING QUESTIONS
To be considered for an interview, you must answer these 4 questions directly in your proposal text:
1. Provide a brief description (or a blurred screenshot/link) of a digital product, SaaS, or info-program funnel you personally scaled to ₹1L-3L+ per month with a 2.0+ ROAS.
2. What was the AOV (Average Order Value) and typical CPA (Cost Per Acquisition) of that digital funnel?
3. When scaling from ₹1k/day to ₹10k/day on Meta for a digital product, ad creative fatigue happens rapidly. What is your exact framework for replacing/testing creatives without breaking Meta's learning phase?
4. How do you handle and reconcile attribution discrepancies between the Meta Dashboard and backend payment gateways (like Stripe or Razorpay)?