Ads to Boost Course Signups
Budget: $30 – $250 USD
My upcoming course enrolment window opens shortly, and I want a paid-media specialist to set up, launch, and optimize campaigns across both Meta (Facebook + Instagram) and Google Ads simultaneously. The single success metric is clear: a steady flow of free registrations from students and young professionals.
The task involves crafting a full-funnel strategy, writing compelling copy, designing scroll-stopping creatives that match each platform’s best practice, configuring the Meta Pixel and Google conversion tracking, and then managing bids and audiences daily until we hit our target cost-per-registration.
Deliverables
• Campaign architecture in Ads Manager and Google Ads, pre-approved before launch
• 3–5 ad variations per platform, supplied as editable files
• Properly installed and tested conversion events (Meta Pixel, GA4, Google Tag Manager)
• Weekly performance report with optimisation actions and next steps
Acceptance criteria
Registrations attributed to paid media must rise week-on-week while keeping cost per acquisition within the agreed threshold. Clear, verifiable tracking data in both platforms will confirm success.
The task involves crafting a full-funnel strategy, writing compelling copy, designing scroll-stopping creatives that match each platform’s best practice, configuring the Meta Pixel and Google conversion tracking, and then managing bids and audiences daily until we hit our target cost-per-registration.
Deliverables
• Campaign architecture in Ads Manager and Google Ads, pre-approved before launch
• 3–5 ad variations per platform, supplied as editable files
• Properly installed and tested conversion events (Meta Pixel, GA4, Google Tag Manager)
• Weekly performance report with optimisation actions and next steps
Acceptance criteria
Registrations attributed to paid media must rise week-on-week while keeping cost per acquisition within the agreed threshold. Clear, verifiable tracking data in both platforms will confirm success.