Acquire Legal Clients via Google SEO, Social Media, TikTok and LinkedIn
Budget: ₹600 – ₹1,500 INR
We are seeking an experienced and commercially minded digital marketing specialist or agency to help aggressively grow the online presence, authority and client acquisition pipeline of Hayhills, a UK-based legal advisory and consultancy business operating nationally.
This is not a simple SEO project. We are looking for a strategic long-term growth partner capable of building a serious lead-generation engine across Google, LinkedIn, Facebook, Instagram, TikTok and other relevant platforms.
The primary objective is simple:
Generate qualified enquiries and convert those enquiries into booked consultations and retained clients.
The successful freelancer or agency must understand:
* High-conversion service-based marketing
* UK legal and professional services positioning
* Lead funnel optimisation
* Organic SEO growth
* Local and national search visibility
* Social media lead generation
* Consultation booking workflows
* Reputation and authority building
* AI-assisted content and automation workflows
Our website is built on WordPress.
Scope of Work
1. Full SEO Audit & UK Legal Market Research
Conduct a comprehensive SEO and competitor analysis focused on the UK legal advisory market, including:
* Family law advisory
* Divorce and separation advisory
* Employment disputes
* Commercial contracts
* Business disputes
* Civil litigation support
* Settlement negotiations
* Legal consultancy
* Corporate advisory services
Research must include:
* Competitor gap analysis
* Local vs national search opportunities
* High-intent client search terms
* Long-tail keyword opportunities
* Low competition / high conversion keywords
* Service-area keyword mapping
* “Near me” optimisation opportunities
* Google Business optimisation strategy
* Search intent analysis
Deliverables:
* Comprehensive keyword research spreadsheet
* Search volumes
* Keyword difficulty
* Commercial intent scoring
* Competitor rankings
* Recommended target pages
2. On-Page SEO Optimisation Strategy
Provide a detailed implementation roadmap for:
* Meta titles
* Meta descriptions
* H1/H2/H3 structures
* Internal linking
* URL structures
* Schema markup
* Legal service structured data
* FAQ schema
* Technical SEO improvements
* Mobile optimisation
* Page speed improvements
* Conversion optimisation recommendations
The successful candidate should identify:
* Existing content deficiencies
* Thin pages
* Duplicate issues
* Missing authority pages
* User journey weaknesses
* Consultation booking friction points
Recommendations must be mapped clearly against existing and proposed URLs.
3. Content Strategy & Authority Building
Develop a professional content strategy designed to:
* Improve Google rankings
* Build legal authority
* Generate inbound enquiries
* Increase consultation bookings
* Improve trust and conversion
This should include:
* Pillar page strategy
* Blog/article roadmap
* FAQ strategy
* Location/service pages
* Case-study concepts
* Thought leadership content
* LinkedIn authority content
* TikTok short-form content concepts
* Facebook engagement strategy
* Video content ideas
* AI-assisted content workflows
Content should be commercially focused and written to convert enquiries — not generic SEO filler.
Provide:
* Minimum 8–12 week content calendar
* Recommended posting frequency
* Funnel stage alignment
* Suggested CTAs
* Consultation conversion strategy
4. Google SEO & Local Search Growth
We want aggressive growth in:
* Organic rankings
* Google Maps visibility
* Local search visibility
* Consultation enquiries
Tasks should include:
* Google Business Profile optimisation
* Citation building
* Local directory strategy
* Reputation/review strategy
* Geo-targeted SEO
* Service-area optimisation
* Local landing pages
5. Social Media Growth & Lead Generation
Develop and/or manage a coordinated multi-platform strategy across:
* LinkedIn
* Facebook
* Instagram
* TikTok
* Google Business Profile
The objective is NOT vanity engagement.
The objective is:
* Generating enquiries
* Driving consultation bookings
* Building authority
* Increasing visibility
* Growing trust
* Retargeting visitors
* Capturing leads
Experience with:
* Legal/professional services marketing
* Video marketing
* Short-form content
* Retargeting funnels
* CRM integrations
* Lead magnets
* AI-assisted marketing
is highly desirable.
6. Lead Capture & Consultation Booking Funnel
We require recommendations and implementation assistance for:
* Consultation booking workflows
* Lead capture forms
* CRM integrations
* Email automation
* WhatsApp integration
* Call tracking
* AI chat integration
* Consultation follow-up sequences
* Lead qualification systems
The freelancer should think commercially and strategically:
How do we maximise conversion from enquiry to consultation?
7. Analytics, Tracking & Reporting
Set up and/or optimise:
* Google Analytics 4
* Google Search Console
* Heatmaps/session tracking
* Conversion tracking
* Goal funnels
* Lead attribution
* Consultation conversion metrics
Provide:
* Baseline analytics report
* Monthly reporting structure
* KPI recommendations
* Ranking tracking
* Traffic growth analysis
* Conversion reporting
Required Experience
You MUST demonstrate experience in:
* SEO for professional services or legal firms
* High-conversion lead generation
* WordPress SEO
* Social media growth
* Local SEO
* Google Business optimisation
* Consultation-based businesses
* CRM and funnel integrations
* AI-assisted marketing workflows
Please provide:
* Portfolio examples
* Relevant case studies
* Ranking improvements achieved
* Traffic growth achieved
* Lead generation results
* Examples of legal/professional services clients
* Estimated timelines
* Proposed strategy overview
Success Metrics / Acceptance Criteria
The successful freelancer will be expected to deliver:
1. Comprehensive keyword research spreadsheet grouped by:
* Intent
* Search volume
* Competition
* Conversion potential
2. Full SEO audit with prioritised action plan.
3. On-page SEO recommendations mapped to existing and proposed URLs.
4. Content strategy and editorial calendar covering minimum 8–12 weeks.
5. Backlink and authority-building strategy with outreach recommendations.
6. Social media growth and lead-generation roadmap.
7. Consultation conversion funnel recommendations.
8. Analytics and tracking systems fully configured.
9. Clear monthly KPI reporting framework.
10. Strategic recommendations for scaling Hayhills nationally.
Important
We are not looking for generic SEO packages or low-quality backlink services.
We are looking for a serious strategic partner capable of helping build Hayhills into a recognised and authoritative national advisory brand.
Only apply if you can demonstrate real commercial results.
This is not a simple SEO project. We are looking for a strategic long-term growth partner capable of building a serious lead-generation engine across Google, LinkedIn, Facebook, Instagram, TikTok and other relevant platforms.
The primary objective is simple:
Generate qualified enquiries and convert those enquiries into booked consultations and retained clients.
The successful freelancer or agency must understand:
* High-conversion service-based marketing
* UK legal and professional services positioning
* Lead funnel optimisation
* Organic SEO growth
* Local and national search visibility
* Social media lead generation
* Consultation booking workflows
* Reputation and authority building
* AI-assisted content and automation workflows
Our website is built on WordPress.
Scope of Work
1. Full SEO Audit & UK Legal Market Research
Conduct a comprehensive SEO and competitor analysis focused on the UK legal advisory market, including:
* Family law advisory
* Divorce and separation advisory
* Employment disputes
* Commercial contracts
* Business disputes
* Civil litigation support
* Settlement negotiations
* Legal consultancy
* Corporate advisory services
Research must include:
* Competitor gap analysis
* Local vs national search opportunities
* High-intent client search terms
* Long-tail keyword opportunities
* Low competition / high conversion keywords
* Service-area keyword mapping
* “Near me” optimisation opportunities
* Google Business optimisation strategy
* Search intent analysis
Deliverables:
* Comprehensive keyword research spreadsheet
* Search volumes
* Keyword difficulty
* Commercial intent scoring
* Competitor rankings
* Recommended target pages
2. On-Page SEO Optimisation Strategy
Provide a detailed implementation roadmap for:
* Meta titles
* Meta descriptions
* H1/H2/H3 structures
* Internal linking
* URL structures
* Schema markup
* Legal service structured data
* FAQ schema
* Technical SEO improvements
* Mobile optimisation
* Page speed improvements
* Conversion optimisation recommendations
The successful candidate should identify:
* Existing content deficiencies
* Thin pages
* Duplicate issues
* Missing authority pages
* User journey weaknesses
* Consultation booking friction points
Recommendations must be mapped clearly against existing and proposed URLs.
3. Content Strategy & Authority Building
Develop a professional content strategy designed to:
* Improve Google rankings
* Build legal authority
* Generate inbound enquiries
* Increase consultation bookings
* Improve trust and conversion
This should include:
* Pillar page strategy
* Blog/article roadmap
* FAQ strategy
* Location/service pages
* Case-study concepts
* Thought leadership content
* LinkedIn authority content
* TikTok short-form content concepts
* Facebook engagement strategy
* Video content ideas
* AI-assisted content workflows
Content should be commercially focused and written to convert enquiries — not generic SEO filler.
Provide:
* Minimum 8–12 week content calendar
* Recommended posting frequency
* Funnel stage alignment
* Suggested CTAs
* Consultation conversion strategy
4. Google SEO & Local Search Growth
We want aggressive growth in:
* Organic rankings
* Google Maps visibility
* Local search visibility
* Consultation enquiries
Tasks should include:
* Google Business Profile optimisation
* Citation building
* Local directory strategy
* Reputation/review strategy
* Geo-targeted SEO
* Service-area optimisation
* Local landing pages
5. Social Media Growth & Lead Generation
Develop and/or manage a coordinated multi-platform strategy across:
* LinkedIn
* Facebook
* Instagram
* TikTok
* Google Business Profile
The objective is NOT vanity engagement.
The objective is:
* Generating enquiries
* Driving consultation bookings
* Building authority
* Increasing visibility
* Growing trust
* Retargeting visitors
* Capturing leads
Experience with:
* Legal/professional services marketing
* Video marketing
* Short-form content
* Retargeting funnels
* CRM integrations
* Lead magnets
* AI-assisted marketing
is highly desirable.
6. Lead Capture & Consultation Booking Funnel
We require recommendations and implementation assistance for:
* Consultation booking workflows
* Lead capture forms
* CRM integrations
* Email automation
* WhatsApp integration
* Call tracking
* AI chat integration
* Consultation follow-up sequences
* Lead qualification systems
The freelancer should think commercially and strategically:
How do we maximise conversion from enquiry to consultation?
7. Analytics, Tracking & Reporting
Set up and/or optimise:
* Google Analytics 4
* Google Search Console
* Heatmaps/session tracking
* Conversion tracking
* Goal funnels
* Lead attribution
* Consultation conversion metrics
Provide:
* Baseline analytics report
* Monthly reporting structure
* KPI recommendations
* Ranking tracking
* Traffic growth analysis
* Conversion reporting
Required Experience
You MUST demonstrate experience in:
* SEO for professional services or legal firms
* High-conversion lead generation
* WordPress SEO
* Social media growth
* Local SEO
* Google Business optimisation
* Consultation-based businesses
* CRM and funnel integrations
* AI-assisted marketing workflows
Please provide:
* Portfolio examples
* Relevant case studies
* Ranking improvements achieved
* Traffic growth achieved
* Lead generation results
* Examples of legal/professional services clients
* Estimated timelines
* Proposed strategy overview
Success Metrics / Acceptance Criteria
The successful freelancer will be expected to deliver:
1. Comprehensive keyword research spreadsheet grouped by:
* Intent
* Search volume
* Competition
* Conversion potential
2. Full SEO audit with prioritised action plan.
3. On-page SEO recommendations mapped to existing and proposed URLs.
4. Content strategy and editorial calendar covering minimum 8–12 weeks.
5. Backlink and authority-building strategy with outreach recommendations.
6. Social media growth and lead-generation roadmap.
7. Consultation conversion funnel recommendations.
8. Analytics and tracking systems fully configured.
9. Clear monthly KPI reporting framework.
10. Strategic recommendations for scaling Hayhills nationally.
Important
We are not looking for generic SEO packages or low-quality backlink services.
We are looking for a serious strategic partner capable of helping build Hayhills into a recognised and authoritative national advisory brand.
Only apply if you can demonstrate real commercial results.