ADHD App Download Growth Strategy
Budget: ₹600 – ₹1,500 INR
I need a practical, data-backed marketing plan that will move the needle on downloads for my ADHD self-help app. The core objective is simple: more installs from adults who live with—or suspect they live with—ADHD.
Right now the channels on my radar are social media and content marketing. I’d like a cohesive approach that ties those two together: engaging posts that spark interest and shareable long-form content that builds authority, funnels readers to the stores, and keeps new users engaged. Recommendations should reflect platform best practices, tone of voice that resonates with an adult audience, and realistic execution timelines.
Deliverables
• Audience persona profile and messaging guide
• Channel-specific social media strategy, including post types, frequency, and creative direction
• Three-month content calendar with topics, formats, and distribution plan
• KPI framework for tracking downloads, engagement, and conversion from each channel
• Brief playbook for measuring and iterating based on performance data
The plan must be actionable, not theoretical—something a small team (or solo founder) can pick up and run with immediately.
Right now the channels on my radar are social media and content marketing. I’d like a cohesive approach that ties those two together: engaging posts that spark interest and shareable long-form content that builds authority, funnels readers to the stores, and keeps new users engaged. Recommendations should reflect platform best practices, tone of voice that resonates with an adult audience, and realistic execution timelines.
Deliverables
• Audience persona profile and messaging guide
• Channel-specific social media strategy, including post types, frequency, and creative direction
• Three-month content calendar with topics, formats, and distribution plan
• KPI framework for tracking downloads, engagement, and conversion from each channel
• Brief playbook for measuring and iterating based on performance data
The plan must be actionable, not theoretical—something a small team (or solo founder) can pick up and run with immediately.