Optimize React Site Loading Speed

I'm seeking an experienced developer to urgently improve the loading speed of my React+Vite website, specifically on the home page and service details pages.

Key Requirements:
- Analyze and identify bottlenecks causing slow loading
- Implement optimizations to enhance performance

Ideal Skills and Experience:
- Proficiency in React and web performance optimization
- Experience with debugging and analyzing site speed
- Familiarity with tools like Lighthouse or WebPageTest

Website: sofiloft.com

Please provide a brief overview of your approach and estimated completion time.