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ISSN: 2456-8104 http://www.jrspelt.com Issue 2, Vol. 1, 2017 _____________________________________________________________________________________ English for Business and Management Prof. V. Chandra Sekhar Rao 3 Literature Review English for Business is considered to be a part of ESP (English for Specific Purposes) because of its specific character. Dudley-Evans and St. John (1998) provide a more comprehensive characterization of ESP (English for Specific Purposes) as language teaching designed to meet the specific needs of the learners through employing effective teaching methodologies and teaching activities. Definition of ESP (Dudley-Evans, 1997): Absolute Characteristics • ESP is defined to meet specific needs of the learners. • ESP makes use of underlying methodology and activities of the discipline it serves. • ESP is centered on the language appropriate to these activities in terms of grammar, lexis, register, study skills, discourse and genre. Variable Characteristics • ESP may be related to or designed for specific disciplines. • ESP may use, in specific teaching situations, a different methodology from that of General English. • ESP is likely to be designed for adult learners, either at a tertiary level institution or in a professional work situation. It could, however, be for learners at secondary school level. • ESP is generally designed for intermediate or advanced students. • Most ESP courses assume some basic knowledge of the language systems. English for business is a part or subcategory of the larger field of English for Specific Purposes (ESP) with which it shares some basic characteristics with the larger field of ESP. It emphasizes the purposeful and utilitarian learning of English. Professional Education and English Professional education is a course or program, designed for some career, which improves the knowledge, skills, attitudes, or behaviors of the learners. English is a language of study at the
ISSN: 2456-8104 http://www.jrspelt.com Issue 2, Vol. 1, 2017 _____________________________________________________________________________________ English for Business and Management Prof. V. Chandra Sekhar Rao 4 higher level of education used as a medium of instruction in order to acquire the knowledge of professional or technical subjects more result oriented. In the field of Business and Management Education, English is essential for understanding the business background, satisfying the customers, maintaining Public relations, continuing business correspondences, signing contracts and agreements, conducting and attending meeting conferences, preparing and analyzing reports, for negotiations and interviews, telephoning skills, for marketing and sales, for finance and banking. So, the students of business are advised to learn the language to get success in the career. Business English and General English Both Business English and General English require the development of fundamental skills of LSRW- listening, speaking, reading and writing. A good basis of General English enables the students to communicate effectively. In addition, Business English needs specific vocabulary, topics and skills used in the workplace in order to communicate accurately. English for Business focuses on the English language skills necessary to communicate in an increasingly global business environment. In general Business English associated with the skills that most people need to be able to do their jobs well: writing e-mails and reports, making presentations, doing negotiations, using the telephone, attending and …………………….।।।।।।।।।