Customer Demographics Dashboard Creation

I have a spreadsheet containing records for roughly 500 clients and I want to turn it into a set of clear, visually engaging dashboards. Before we jump into design, the data will need a light cleanse and the right filters so that every chart responds instantly.

Visual style
– The core of the build should rely on Charts and graphs for quick comparisons, complemented by Interactive maps so I can see how results vary by location at a glance.

Primary insight
– I’m focused on Customer demographics, with Income Level as the key slice. Other demographic details are available, but income-based breakdowns must be front and centre in every view.

Preferred approach
You are free to work in Tableau, Power BI, Looker Studio or another modern BI tool, as long as the final dashboards remain interactive and easy for a non-technical user to refresh.

Deliverables
• Cleaned and well-documented source dataset
• One main dashboard of income-level charts and graphs
• One interactive map showing client distribution and income bands
• A short hand-over note (or recorded walkthrough) so I can update the visuals myself later

Once the dashboards feel polished—smooth filtering, no lag, colours consistent—I’ll sign off.