Development of an attribution model for online and offline campaigns

Job ID: 36632742

Budget: $250 – $750 USD

I am looking for a skilled developer to help me create an attribution model for both online and offline campaigns. The primary goal of these campaigns is to increase brand awareness. Currently, I am considering a multi-touch attribution model. Our goal is to understand how a campaign is performing during the flight period and with that information reinvest the media budget between channels.

Ideal skills and experience for this job include:

- Strong understanding of attribution modeling
- Experience with both online and offline campaigns
- Knowledge of tracking and analytics tools
- Ability to work with large data sets
- Familiarity with marketing and advertising industry trends
- Excellent communication and collaboration skills

If you have the above skills and experience, I would love to hear from you. Please message me with your portfolio and any relevant experience.