Drive qualified leads and close first-order sales for our “Easy Meals” (ready-to-eat / meal-kit / subscription) brand in India.
Budget: ₹1,500 – ₹12,500 INR
Scope of Work
Lead Sourcing (ethical & opt-in only)
Meta/Instagram Lead Ads, Google Lead Forms, WhatsApp opt-in campaigns, influencer micro-collabs, referral programs, local communities.
No spam, no purchased lists, no scraping DND numbers.
Qualification
Within our delivery zones, minimum basket ≥ ₹499, clear interest (rating ≥ 3/5), diet fit (veg/non-veg), consent captured.
Nurture & Closure
WhatsApp + phone follow-ups, share menus and offers, handle objections, assist checkout, collect payment (UPI/card/COD), confirm delivery schedule.
CRM & Reporting
Maintain Google Sheet/Excel (use our template), daily pipeline updates, simple dashboards for CPL, conversion, CAC, AOV.
Playbooks
Provide scripts (calls, WhatsApp templates), follow-up cadences, objection handling, and a brief sales SOP.
Deliverables & KPIs (Pilot Month)
Volume: 300+ new leads; ≥60% contactable; ≥30% qualified.
Conversion: ≥12% first-order conversion within 30 days.
Costs:
CPL: ≤ ₹80 (organic/outreach) or ≤ ₹150 (paid).
CAC (first order): ≤ ₹250 with AOV ≥ ₹499.
Speed: First touch within 10 minutes during 10am–9pm IST; 3× follow-up cadence over 7 days.
Assets: 3 call scripts, 5 WhatsApp templates, 3 emails, and 10 recorded sales calls (short clips are fine
Lead Sourcing (ethical & opt-in only)
Meta/Instagram Lead Ads, Google Lead Forms, WhatsApp opt-in campaigns, influencer micro-collabs, referral programs, local communities.
No spam, no purchased lists, no scraping DND numbers.
Qualification
Within our delivery zones, minimum basket ≥ ₹499, clear interest (rating ≥ 3/5), diet fit (veg/non-veg), consent captured.
Nurture & Closure
WhatsApp + phone follow-ups, share menus and offers, handle objections, assist checkout, collect payment (UPI/card/COD), confirm delivery schedule.
CRM & Reporting
Maintain Google Sheet/Excel (use our template), daily pipeline updates, simple dashboards for CPL, conversion, CAC, AOV.
Playbooks
Provide scripts (calls, WhatsApp templates), follow-up cadences, objection handling, and a brief sales SOP.
Deliverables & KPIs (Pilot Month)
Volume: 300+ new leads; ≥60% contactable; ≥30% qualified.
Conversion: ≥12% first-order conversion within 30 days.
Costs:
CPL: ≤ ₹80 (organic/outreach) or ≤ ₹150 (paid).
CAC (first order): ≤ ₹250 with AOV ≥ ₹499.
Speed: First touch within 10 minutes during 10am–9pm IST; 3× follow-up cadence over 7 days.
Assets: 3 call scripts, 5 WhatsApp templates, 3 emails, and 10 recorded sales calls (short clips are fine