Excel Text Automation Task

I need help automating the insertion of specific text strings from a source Excel document into a master Word document. I'd like to insert the items in the Excel file into the corresponding locations in the Word document. I might have 2-3 differenct proposals per day every week.

Requirements:
- Single source and single master document
- Text to be identified by specific keywords

Ideal Skills and Experience:
- Proficiency in Excel
- Experience with automation tools or scripts (e.g., VBA, Python)
- Attention to detail and accuracy