Content management analysis operation
Budget: $30 – $300 USD
Job description: 1. Build CRM product capability: meet the operational needs of internal and cross team Omni channel members, communicate with external CRM products or operation service providers, and promote the construction of CRM product capability across brands, online and offline channels
2. Build and optimize the global membership system: design a cross channel and cross brand global membership level, integral incentive and equity system, and promote the continuous optimization and upgrading of the global membership system through the connection with collaborative cooperation. Team.
3. Through data product linkage, help members improve efficiency in operation: cooperate with product technology teams and third-party data products / service providers to link the capabilities of data products such as CRM, SCRM, CDP, CMS, and Ma, so as to realize the intelligent and efficient operation of global members.
4. Member data analysis and digital intelligent operation: through RFM and other models, we can gain insight into members at different levels, formulate member operation strategies for different brands and channels, and help members recruit, retain, convert and repurchase online and offline channels.
Improve the operation efficiency of the whole link; At the same time, it provides insight into brand marketing, product innovation incubation, and global consumer operations. And help members recruit, retain, convert and repurchase online and offline channels. Improve the operation efficiency of the whole link; At the same time, it provides insight into brand marketing, product innovation incubation, and global consumer operations.
2. Build and optimize the global membership system: design a cross channel and cross brand global membership level, integral incentive and equity system, and promote the continuous optimization and upgrading of the global membership system through the connection with collaborative cooperation. Team.
3. Through data product linkage, help members improve efficiency in operation: cooperate with product technology teams and third-party data products / service providers to link the capabilities of data products such as CRM, SCRM, CDP, CMS, and Ma, so as to realize the intelligent and efficient operation of global members.
4. Member data analysis and digital intelligent operation: through RFM and other models, we can gain insight into members at different levels, formulate member operation strategies for different brands and channels, and help members recruit, retain, convert and repurchase online and offline channels.
Improve the operation efficiency of the whole link; At the same time, it provides insight into brand marketing, product innovation incubation, and global consumer operations. And help members recruit, retain, convert and repurchase online and offline channels. Improve the operation efficiency of the whole link; At the same time, it provides insight into brand marketing, product innovation incubation, and global consumer operations.