Maharashtra FMCG Consumer Behavior Survey_ Online Survey via google form
Budget: ₹3,000 – ₹10,000 INR
I need reliable, Maharashtra-specific consumer-behavior data to guide an upcoming launch in the food and wider FMCG space. The research must go well beyond desk studies; I am looking for fresh, first-hand insights drawn directly from shoppers across the state.
Please Note that questionnaire is ready in google form, survey needed to be conducted online. Approx time require to fill the form is 10 mins.. 30-33 questions.
Scope of insight
• Purchase habits: frequency, spend, preferred channels (kirana, modern trade, e-commerce).
• Brand loyalty: switching triggers, repurchase intent, advocacy.
• Product preferences: pack size, flavour, price points, promo sensitivity.
• Brand equity: spontaneous and aided awareness, perceived value, emotional connect.
Preferred approach
You may combine quantitative surveys (online or intercept) whatever you feel delivers statistically sound and actionable findings.
Sample Size: 100 respondents
Geographic Coverage: Pune, Nashik, Kolhapur, Nagpur (Very few from Mumbai & Suburbs)
Preferably: Decision makers in household purchase, not below 18 yrs old age.
I am open to using Qualtrics, Google Forms, or any comparable tool for data capture, and would like the final dataset in Excel or CSV, with a concise slide deck or Tableau/Power BI dashboard for the key takeaways.
Deliverables
1. Clean, raw data file.
2. Methodology note (sampling, data cleaning steps).
3. Executive summary that I can share with stakeholders.
Quality bar
• Minimum 95 % completed responses.
• Representative spread across age, gender, income, and urban-rural pockets.
• Clear linkage between data and recommendations.
If you have recent experience gathering primary data in Maharashtra’s food or FMCG sector and can mobilise field teams quickly, I’d love to review your approach and timeline.
Please Note that questionnaire is ready in google form, survey needed to be conducted online. Approx time require to fill the form is 10 mins.. 30-33 questions.
Scope of insight
• Purchase habits: frequency, spend, preferred channels (kirana, modern trade, e-commerce).
• Brand loyalty: switching triggers, repurchase intent, advocacy.
• Product preferences: pack size, flavour, price points, promo sensitivity.
• Brand equity: spontaneous and aided awareness, perceived value, emotional connect.
Preferred approach
You may combine quantitative surveys (online or intercept) whatever you feel delivers statistically sound and actionable findings.
Sample Size: 100 respondents
Geographic Coverage: Pune, Nashik, Kolhapur, Nagpur (Very few from Mumbai & Suburbs)
Preferably: Decision makers in household purchase, not below 18 yrs old age.
I am open to using Qualtrics, Google Forms, or any comparable tool for data capture, and would like the final dataset in Excel or CSV, with a concise slide deck or Tableau/Power BI dashboard for the key takeaways.
Deliverables
1. Clean, raw data file.
2. Methodology note (sampling, data cleaning steps).
3. Executive summary that I can share with stakeholders.
Quality bar
• Minimum 95 % completed responses.
• Representative spread across age, gender, income, and urban-rural pockets.
• Clear linkage between data and recommendations.
If you have recent experience gathering primary data in Maharashtra’s food or FMCG sector and can mobilise field teams quickly, I’d love to review your approach and timeline.
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