Marketing Research and data analysis report stage 2
Budget: $10 – $30 USD
this is a group work, my part is below,
Retention Strategy
• What retention strategies would you use to increase student loyalty among existing student (or decrease drop-out rate)?
• Do you have any win-back strategies for lost students?
• What are your recovery strategies in the case of product or service failure (student dissatisfaction or complaint)?
• How to improve the overall learning experiences of existing students at the University of Sydney Business School?
F-1: Recommendations and Action Plans (Implementation Plans)
• Provide concrete and actionable strategy recommendations
• Describe, explain and justify your strategies
• Provide a time-scheduled roadmap for recommended actions in holistic ways (e.g., Phase 1, 2, and 3).
F-2: Key Performance Indicators (KPIs) for Marketing Activities
• What kinds of indicators will you use to measure the overall performance of the recommended marketing activities?
• How will you measure and monitor KPIs?
Retention Strategy
• What retention strategies would you use to increase student loyalty among existing student (or decrease drop-out rate)?
• Do you have any win-back strategies for lost students?
• What are your recovery strategies in the case of product or service failure (student dissatisfaction or complaint)?
• How to improve the overall learning experiences of existing students at the University of Sydney Business School?
F-1: Recommendations and Action Plans (Implementation Plans)
• Provide concrete and actionable strategy recommendations
• Describe, explain and justify your strategies
• Provide a time-scheduled roadmap for recommended actions in holistic ways (e.g., Phase 1, 2, and 3).
F-2: Key Performance Indicators (KPIs) for Marketing Activities
• What kinds of indicators will you use to measure the overall performance of the recommended marketing activities?
• How will you measure and monitor KPIs?
Related categories:
Business Analysis
Market Research
Marketing Strategy
Data Analytics
Business Strategy