Interactive Customer Behavior Analysis Dashboard

# Customer Behavior Analysis Dashboard

## Project Overview

Designed and developed an interactive Customer Behavior Analysis Dashboard to analyze customer purchasing patterns, revenue trends, and customer segmentation. The dashboard helps businesses understand customer behavior and make data-driven decisions.

## Tools & Technologies

* SQL – Data extraction and querying
* Python – Data cleaning, preprocessing, and analysis
* Power BI – Interactive dashboard creation and data visualization

## Key Features & Insights

* Gender-wise revenue comparison
* Sales and revenue analysis by product category
* Discount users vs. high-spending customers analysis
* Age group and subscription-based customer analysis
* Customer segmentation (New, Returning, and Loyal Customers)
* Impact of shipping type on customer purchases

## Outcome

This project enhanced my skills in data analytics, data visualization, SQL querying, and business intelligence reporting while providing actionable insights from customer data.

### Skills Demonstrated

Data Analytics | SQL | Python | Power BI | Data Visualization | Customer Analytics | Business Intelligence