GA4 E-commerce Data Analyst

I want every click, scroll and bounce on my store translated into a clear, Excel-based story I can act on. You’ll pull fresh data from GA4, structure it into well-designed spreadsheets, and highlight the website traffic patterns that matter most. While traffic is our headline focus, I also need revenue growth tracked side-by-side so I can see how new customers are contributing to the bottom line in real time.

Here’s how I picture the collaboration:

• Build dynamic Excel dashboards fed directly by GA4 exports or the API.
• Surface actionable insights on traffic sources, on-page behaviour and funnel drop-offs.
• Tie those insights back to revenue growth, isolating performance for new customers versus everyone else.
• Meet with me regularly to walk through the numbers, spot trends early and agree on testable hypotheses.
• Design and statistically evaluate A/B tests on the site, reporting uplift (or lack thereof) in both traffic engagement and revenue metrics.

Acceptance criteria
1. Dashboards refresh with no manual copy-paste.
2. Metrics align exactly with GA4 totals when sampled at the same time.
3. A/B test reports include confidence levels and clearly stated next steps.

If you live and breathe Excel formulas, pivot tables, Power Query and GA4 nomenclature—and you’re comfortable explaining data to a non-analyst founder—then we’ll get along perfectly.