Senior Amazon PPC VA Neededll
Budget: $15 – $25 USD
I’m looking for a senior, results-driven Amazon PPC VA who can step directly into Seller Central and turn advertising into a predictable, profit-first sales engine.
This role is not about chasing impressions or vanity metrics.
The targets are clear and non-negotiable:
• Maximum ACOS: 10%
• Minimum profitable ad-driven sales: $100,000 per month
The objective is to scale daily sales while protecting margin, using disciplined PPC execution and data-backed decision making.
Immediate Deliverables
I expect fast execution and early traction:
• Campaign Architecture
o Build and restructure Sponsored Products and Sponsored Brands campaigns aligned with catalog hierarchy, margin, and budget constraints.
o Ensure campaigns are segmented for control, scalability, and profitability.
• Keyword & Targeting Research
o Identify high-intent, conversion-driven, and long-tail keywords using advanced tools (Helium 10 with Xray, Jungle Scout, Data Dive, etc.).
o Deploy keywords and product targets correctly across match types with clear profitability intent.
• Ongoing Optimization
o Daily bid, budget, placement, and negative keyword management.
o Aggressively cut waste and reallocate spend toward profitable targets.
o Provide concise performance snapshots focused on cost per sale, margin, and net profit.
Speed matters. I expect visible improvements within days and a clear profitability report by the end of week one.
Full Scope of Work
PPC Strategy & Profit-Focused Management:
• Develop and execute Amazon PPC strategies aligned with monthly revenue and profit targets.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display with a profitability-first approach.
• Scale winning keywords, ASIN targets, and audiences while maintaining ACOS discipline.
Optimization & Performance Control:
• Monitor campaigns daily and optimize bids, budgets, and placements to protect margins.
• Maintain ACOS ≤ 10% and improve TACOS and ROAS over time.
• Identify and eliminate unprofitable keywords, search terms, and placements.
• Test new targeting structures and creatives only when profitability benchmarks are met.
Analytics & Reporting:
• Analyze search term, placement, and ASIN-level data to uncover scalable profit opportunities.
• Deliver weekly and monthly reports highlighting:
o Ad-driven revenue
o ACOS, TACOS, ROAS
o Net profit contribution
o Scaling opportunities and risks
• Monitor competitor advertising behavior and category trends impacting profitability.
Cross-Functional Collaboration
• Align closely with product, content, and marketing teams to ensure listings support conversion and
PPC efficiency:
• Provide data-driven recommendations on:
o Pricing strategy
o Promotions and deals
o Listing optimizations (titles, bullets, A+, images) to improve CVR and reduce ACOS.
Required Qualifications:
• Proven Amazon PPC experience (1–3+ years) with documented profitability results.
• Deep expertise in Amazon Seller Central and Amazon Advertising Console.
• Strong working knowledge of PPC tools (Helium 10, Jungle Scout, Pacvue, Perpetua, etc.).
• Advanced Excel or Google Sheets skills for performance analysis.
• Strong financial mindset with the ability to manage budgets against strict profit targets.
• Clear, concise communicator with high accountability and attention to detail.
Success Metrics (KPIs):
• ACOS ≤ 10%
• Minimum $100,000 in profitable monthly ad-driven sales
• ROAS and TACOS improvement
• Conversion rate (CVR) and cost-per-acquisition efficiency
• Net profitability and scalable revenue growth
If you can own Amazon PPC end-to-end, move fast, communicate clearly, and consistently hit profit targets—not just spend budgets—this role is for you.
This role is not about chasing impressions or vanity metrics.
The targets are clear and non-negotiable:
• Maximum ACOS: 10%
• Minimum profitable ad-driven sales: $100,000 per month
The objective is to scale daily sales while protecting margin, using disciplined PPC execution and data-backed decision making.
Immediate Deliverables
I expect fast execution and early traction:
• Campaign Architecture
o Build and restructure Sponsored Products and Sponsored Brands campaigns aligned with catalog hierarchy, margin, and budget constraints.
o Ensure campaigns are segmented for control, scalability, and profitability.
• Keyword & Targeting Research
o Identify high-intent, conversion-driven, and long-tail keywords using advanced tools (Helium 10 with Xray, Jungle Scout, Data Dive, etc.).
o Deploy keywords and product targets correctly across match types with clear profitability intent.
• Ongoing Optimization
o Daily bid, budget, placement, and negative keyword management.
o Aggressively cut waste and reallocate spend toward profitable targets.
o Provide concise performance snapshots focused on cost per sale, margin, and net profit.
Speed matters. I expect visible improvements within days and a clear profitability report by the end of week one.
Full Scope of Work
PPC Strategy & Profit-Focused Management:
• Develop and execute Amazon PPC strategies aligned with monthly revenue and profit targets.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display with a profitability-first approach.
• Scale winning keywords, ASIN targets, and audiences while maintaining ACOS discipline.
Optimization & Performance Control:
• Monitor campaigns daily and optimize bids, budgets, and placements to protect margins.
• Maintain ACOS ≤ 10% and improve TACOS and ROAS over time.
• Identify and eliminate unprofitable keywords, search terms, and placements.
• Test new targeting structures and creatives only when profitability benchmarks are met.
Analytics & Reporting:
• Analyze search term, placement, and ASIN-level data to uncover scalable profit opportunities.
• Deliver weekly and monthly reports highlighting:
o Ad-driven revenue
o ACOS, TACOS, ROAS
o Net profit contribution
o Scaling opportunities and risks
• Monitor competitor advertising behavior and category trends impacting profitability.
Cross-Functional Collaboration
• Align closely with product, content, and marketing teams to ensure listings support conversion and
PPC efficiency:
• Provide data-driven recommendations on:
o Pricing strategy
o Promotions and deals
o Listing optimizations (titles, bullets, A+, images) to improve CVR and reduce ACOS.
Required Qualifications:
• Proven Amazon PPC experience (1–3+ years) with documented profitability results.
• Deep expertise in Amazon Seller Central and Amazon Advertising Console.
• Strong working knowledge of PPC tools (Helium 10, Jungle Scout, Pacvue, Perpetua, etc.).
• Advanced Excel or Google Sheets skills for performance analysis.
• Strong financial mindset with the ability to manage budgets against strict profit targets.
• Clear, concise communicator with high accountability and attention to detail.
Success Metrics (KPIs):
• ACOS ≤ 10%
• Minimum $100,000 in profitable monthly ad-driven sales
• ROAS and TACOS improvement
• Conversion rate (CVR) and cost-per-acquisition efficiency
• Net profitability and scalable revenue growth
If you can own Amazon PPC end-to-end, move fast, communicate clearly, and consistently hit profit targets—not just spend budgets—this role is for you.