Saudi Retail Competitive Analysis

I need a solid competitive analysis of the Saudi Arabian retail landscape. The study must drill into four angles: current competitors operating in-country, their pricing strategies, the marketing tactics they rely on, and the customer demographics they target.

Your report should map the major players brick-and-mortar and online, detail SKU or basket-level price positioning where data is available, break down every notable promotion channel—from social media to in-store activations—and profile the shopper segments each brand courts. I’m looking for practical, data-backed insights I can feed straight into planning, not high-level theory.

Deliverables (all in English):
• A written report (Word or PDF) summarising findings, with clear sections for competitors, pricing, marketing, and demographics
• An Excel or Google Sheet containing raw data, sources, and your comparative price tables
• A slide deck (PowerPoint or Google Slides) highlighting key takeaways and recommendations for next steps in the Saudi market

Acceptance criteria: every claim must cite a verifiable source, and price comparisons should cover at least the top 10 retailers across three representative product categories. If you need additional access to paid databases, flag that up front.

Please outline your proposed methodology, the data sources you intend to tap—think POS data, Statista, local field checks, social listening tools, etc.—and an estimated timeline for completion.