Sales Data Market Research Analysis

I have a complete set of recent sales data and need a specialist who can turn those raw numbers into clear market-research insights. My goal is to understand purchasing trends, segment performance, and untapped opportunities, not just see descriptive charts. You will start by cleaning and structuring the dataset, then apply the appropriate statistical or machine-learning techniques—Excel, Python (pandas, scikit-learn) or R are all fine as long as the methods are transparent and reproducible.

Once the data is reliable, I expect you to dig into market-oriented questions such as: Which products or regions are driving growth? Where are conversions stalling? How do seasonality or promotions affect revenue? Please synthesise your findings into plain-language recommendations that I can share with both marketing and leadership.

Deliverables
• A well-commented notebook or worksheet that documents every analytical step
• A concise executive summary (PDF or slide deck) highlighting key trends and opportunities
• Actionable recommendations backed by the numbers and any relevant visual aids you create along the way

The work is complete when the insights are clear enough for immediate strategic decisions and the analysis is reproducible on my end.