SPSS Analysis of quantitative Research to be done at home (digital marketing) - 20/01/2024 01:47 EST
Budget: ₹1,500 – ₹12,500 INR
Project Brief: Expert SPSS Analysis for Digital Marketing Strategies Research
I am seeking a skilled freelancer proficient in SPSS for a detailed analysis of digital marketing data. (15 variables, clean data, 2 types of demographics) This project involves a nuanced application of statistical techniques to explore various digital marketing strategies using a Likert scale dataset.
Key Analysis Requirements:
Descriptive Statistics: Calculate mean, median, mode, and standard deviation for each digital marketing strategy.
Frequency Analysis: Analyze the distribution of responses across different categories of the Likert scale to understand the overall pattern of digital marketing strategy adoption.
Comparative Analysis (Independent Samples t-test): Compare the adoption rates of digital marketing strategies between different groups (e.g., Indian companies vs. multinational corporations).
Visual Representation: Create stacked bar charts or heat maps for a comparative view of the digital strategies' usage levels.
Skills and Experience Needed:
Profound expertise in SPSS and statistical analysis.
Strong background in conducting Descriptive and Frequency Analysis.
Ability to interpret data to provide actionable insights.
Familiarity with digital marketing concepts (basics)
The goal of this analysis is to provide a deep understanding of the utilization and effectiveness of various digital marketing strategies. The ideal candidate should be able to deliver insights that are both insightful and applicable in a real-world marketing context.
I am seeking a skilled freelancer proficient in SPSS for a detailed analysis of digital marketing data. (15 variables, clean data, 2 types of demographics) This project involves a nuanced application of statistical techniques to explore various digital marketing strategies using a Likert scale dataset.
Key Analysis Requirements:
Descriptive Statistics: Calculate mean, median, mode, and standard deviation for each digital marketing strategy.
Frequency Analysis: Analyze the distribution of responses across different categories of the Likert scale to understand the overall pattern of digital marketing strategy adoption.
Comparative Analysis (Independent Samples t-test): Compare the adoption rates of digital marketing strategies between different groups (e.g., Indian companies vs. multinational corporations).
Visual Representation: Create stacked bar charts or heat maps for a comparative view of the digital strategies' usage levels.
Skills and Experience Needed:
Profound expertise in SPSS and statistical analysis.
Strong background in conducting Descriptive and Frequency Analysis.
Ability to interpret data to provide actionable insights.
Familiarity with digital marketing concepts (basics)
The goal of this analysis is to provide a deep understanding of the utilization and effectiveness of various digital marketing strategies. The ideal candidate should be able to deliver insights that are both insightful and applicable in a real-world marketing context.