Retail Market Research Assignment Help

Job ID: 40536698

Budget: ₹1,000 – ₹1,500 INR

New Product launch
• Identify a new product or service opportunity for a company of your choice (Amul, Tata Motors, Reliance Jio, Asian Paints, Dabur, Zomato, ITC Limited, etc)

• Analyse the marketing environment using PESTLE and competitor analysis.

• Design a Marketing Information System indicating what customer and market information would be needed.

• Conduct a survey of at least 25 respondents.

• Forecast demand for the first three years using assumptions and trend analysis.

• Recommend a marketing strategy.