Real Time Social Sentiment Dashboard
Budget: $10 – $20 NZD
We are a small news media company in Wellington NZ.
In 20 hours of total work, over 5 days, we need a working proof-of-concept that ingests live data from our company owned X, Facebook, Instagram, TIKTOK, Linked in and What’s app, and seek reliable sentiment analysis, then turns the results into clear, monetisable insights And top 3 actions to achievement. The finished task must include Social media-style visualisations that instantly flag spikes, trending topics and overall mood so at a glance we can see where to focus ad spend or community outreach.
Here’s a two-page freelancer brief exploring the value locked inside aggressively run organic media channels.
It outlines strategic goals, expected deliverables, and the business case for deeper analysis.
THIS IS A 48 HOUR RESEARCH PROJECT.
Freelancer Brief: Unlocking Value in local Organic social Media Channels.
Project Title:
Organic Media Value Audit & Strategy.
Objective:
To assess and quantify the business value generated by our aggressively run organic media channels (Instagram, TikTok, LinkedIn, Facebook), and identify untapped opportunities for monetisation, audience growth, reach and conversion. Secondly identify platform reach tools are not using, and id new modern tools and content trends in each site.
Background:
Our brand has invested heavily in organic content creation across multiple platforms. We’ve built engaged communities, driven consistent traffic, and maintained high posting frequency. However, we lack a clear understanding of the actual value these efforts and audiences generate—both in terms of direct ROI and longer-term brand equity and overall influence and $value$
Organic media is often undervalued because it doesn’t carry the immediate metrics of paid campaigns.
Yet, recent studies show that organic strategies outperform paid in trust-building, retention, and sustainable growth when executed with precision.
The sites we own are Wellington Live, Wellington LIVE community and 17 other facebook communities
A media web site
Wellington.live
Explore Local NZ
South proud kiwi facebook and instagram
Scope of Work:
1. Audit & Analysis
Tell us what the sentiment analysis tools to use
What value our audiences posess.
Review performance metrics across organic channels (reach, engagement, CTR, conversion).
Identify top-performing content and patterns.
Compare organic vs paid performance benchmarks.
Evaluate audience sentiment and brand perception.
2. Value Attribution
Estimate monetary value of organic traffic (e.g., cost-equivalent of paid reach).
Assess contribution to sales funnel (awareness → consideration → conversion).
Map content to business outcomes (leads, purchases, sign-ups). Show us how this is done.
3. Strategic Recommendations
Highlight under-leveraged content formats or platforms reach tools.
Suggest optimisations for higher ROI (e.g., CTA placement, content cadence).
Propose monetisation pathways (affiliate, partnerships, gated content).
Deliverables:
A comprehensive report (PDF or slide deck) with:
Channel-by-channel breakdown
Value estimates and ROI models
Strategic roadmap for next 90 days
Value of audiences
Tools to use
Optional: 30-minute walkthrough session
Timeline:
Kickoff: Within 24 hours of selection
Delivery: 5 business days from kickoff
Budget:
Open to proposals; preference for fixed-fee with milestone payments
Ideal Freelancer:
Proven experience in social media analytics and strategy
Familiarity with organic growth models and attribution tools
Ability to translate data into actionable insights
Why This Matters:
Organic media is our brand’s heartbeat. It’s where we build trust, reach our followers, spark conversations, and create lasting impressions. Understanding its true value will help us:
Justify future investments
Refine our content strategy
Monetise more effectively without diluting authenticity
.
Because my window is tight—5 day's from project start—I’m looking for someone who already has an adaptable pipeline in Python, R, Power BI, Tableau or a comparable stack. You’ll be free to use public APIs, paid endpoints or proprietary scrapers as long as rate-limits are respected and the demo runs smoothly.
Deliverables (all within the 5 day-window)
• A script or service that continuously pulls posts and comments from the four platforms.
• Automated sentiment scoring (positive, neutral, negative) plus keyword extraction.
• A live dashboard with Social media visualisations: real-time feed, sentiment trend lines, top keywords and an alert for sudden sentiment shifts.
• Short setup document so I can reproduce the demo on my own machine.
Acceptance criteria
• Dashboard updates in under 60 seconds after new data appears.
• At least 100 recent items per platform processed during the demo.
• Sentiment accuracy not obviously wrong on sample posts I provide.
If you can hit this five-day turnaround while meeting the above points, let’s get started immediately.
In 20 hours of total work, over 5 days, we need a working proof-of-concept that ingests live data from our company owned X, Facebook, Instagram, TIKTOK, Linked in and What’s app, and seek reliable sentiment analysis, then turns the results into clear, monetisable insights And top 3 actions to achievement. The finished task must include Social media-style visualisations that instantly flag spikes, trending topics and overall mood so at a glance we can see where to focus ad spend or community outreach.
Here’s a two-page freelancer brief exploring the value locked inside aggressively run organic media channels.
It outlines strategic goals, expected deliverables, and the business case for deeper analysis.
THIS IS A 48 HOUR RESEARCH PROJECT.
Freelancer Brief: Unlocking Value in local Organic social Media Channels.
Project Title:
Organic Media Value Audit & Strategy.
Objective:
To assess and quantify the business value generated by our aggressively run organic media channels (Instagram, TikTok, LinkedIn, Facebook), and identify untapped opportunities for monetisation, audience growth, reach and conversion. Secondly identify platform reach tools are not using, and id new modern tools and content trends in each site.
Background:
Our brand has invested heavily in organic content creation across multiple platforms. We’ve built engaged communities, driven consistent traffic, and maintained high posting frequency. However, we lack a clear understanding of the actual value these efforts and audiences generate—both in terms of direct ROI and longer-term brand equity and overall influence and $value$
Organic media is often undervalued because it doesn’t carry the immediate metrics of paid campaigns.
Yet, recent studies show that organic strategies outperform paid in trust-building, retention, and sustainable growth when executed with precision.
The sites we own are Wellington Live, Wellington LIVE community and 17 other facebook communities
A media web site
Wellington.live
Explore Local NZ
South proud kiwi facebook and instagram
Scope of Work:
1. Audit & Analysis
Tell us what the sentiment analysis tools to use
What value our audiences posess.
Review performance metrics across organic channels (reach, engagement, CTR, conversion).
Identify top-performing content and patterns.
Compare organic vs paid performance benchmarks.
Evaluate audience sentiment and brand perception.
2. Value Attribution
Estimate monetary value of organic traffic (e.g., cost-equivalent of paid reach).
Assess contribution to sales funnel (awareness → consideration → conversion).
Map content to business outcomes (leads, purchases, sign-ups). Show us how this is done.
3. Strategic Recommendations
Highlight under-leveraged content formats or platforms reach tools.
Suggest optimisations for higher ROI (e.g., CTA placement, content cadence).
Propose monetisation pathways (affiliate, partnerships, gated content).
Deliverables:
A comprehensive report (PDF or slide deck) with:
Channel-by-channel breakdown
Value estimates and ROI models
Strategic roadmap for next 90 days
Value of audiences
Tools to use
Optional: 30-minute walkthrough session
Timeline:
Kickoff: Within 24 hours of selection
Delivery: 5 business days from kickoff
Budget:
Open to proposals; preference for fixed-fee with milestone payments
Ideal Freelancer:
Proven experience in social media analytics and strategy
Familiarity with organic growth models and attribution tools
Ability to translate data into actionable insights
Why This Matters:
Organic media is our brand’s heartbeat. It’s where we build trust, reach our followers, spark conversations, and create lasting impressions. Understanding its true value will help us:
Justify future investments
Refine our content strategy
Monetise more effectively without diluting authenticity
.
Because my window is tight—5 day's from project start—I’m looking for someone who already has an adaptable pipeline in Python, R, Power BI, Tableau or a comparable stack. You’ll be free to use public APIs, paid endpoints or proprietary scrapers as long as rate-limits are respected and the demo runs smoothly.
Deliverables (all within the 5 day-window)
• A script or service that continuously pulls posts and comments from the four platforms.
• Automated sentiment scoring (positive, neutral, negative) plus keyword extraction.
• A live dashboard with Social media visualisations: real-time feed, sentiment trend lines, top keywords and an alert for sudden sentiment shifts.
• Short setup document so I can reproduce the demo on my own machine.
Acceptance criteria
• Dashboard updates in under 60 seconds after new data appears.
• At least 100 recent items per platform processed during the demo.
• Sentiment accuracy not obviously wrong on sample posts I provide.
If you can hit this five-day turnaround while meeting the above points, let’s get started immediately.