Premium Candle Market Research

I need a concise but data-rich study of the premium scented candle category that focuses strictly on the global market as a whole and the Indian market in detail. The report should quantify the total addressable market, highlight the five largest brands in each arena with their best-estimate shares, and explain how sales split between online and offline channels.

Because e-commerce is a critical growth lever for this category, I also want platform-level sizing for Amazon, Flipkart and Nykaa—how big the premium scented candle business is on each site today, how fast it is growing, and any meaningful differences in buyer behaviour you can uncover.

Beyond the raw numbers, please interpret the data through three lenses that matter to us:
• Consumer demographics (who buys, why, ticket size, gifting vs self-use)
• Growth trends (CAGR, seasonality, emerging scent or format preferences)
• Market challenges (supply chain, import duties, pricing pressure, counterfeit risk, etc.)

Deliverables
• A slide deck (PowerPoint or Google Slides) summarising all findings, charts and tables clearly sourced
• An Excel workbook with the underlying data, assumptions and calculations
• A brief methodology note outlining data sources, extrapolation methods and any caveats

All figures must be backed by credible, cited sources—industry reports, analyst notes, marketplace tools or verified primary research. Please flag any data gaps openly and propose reasonable proxies when hard numbers are unavailable.