Pop-Up Location Demographic Analysis

Job ID: 40511082

Budget: $8 – $15 AUD

I run travelling pop-up shops that sell clothing and accessories and I’m ready to push daily takings to roughly $2,000. To reach that goal I need a solid, data-driven shortlist of shopping centres that attract the right customers before I commit to booking dates.

Here’s what I need from you:
• A comparative report on urban and suburban malls, outlining age range, income level and shopping preferences of their core shoppers.
• Supporting metrics—footfall counts, average spend per visit, tenancy mix and any recent marketing or PR initiatives that could boost visibility for a fashion-focused pop-up.
• Clear recommendations, ranked and explained, indicating which centres will give me the highest probability of hitting the $2k-a-day mark.

Please base your findings on reliable sources such as census datasets, mall-released traffic numbers, credit-card spend studies, social listening tools, and your own retail intelligence. For transparency, cite every source and include raw data in an Excel or Google Sheets file alongside the summary deck.

Acceptance criteria:
1. Minimum of ten shopping centres evaluated.
2. Each centre profiled against all three requested demographics plus footfall and spend.
3. A final one-page action plan pointing to the top three venues and the fastest path to securing dates there.

If you have firsthand PR or visual-merchandising experience that can be woven into the recommendations, let me know—those insights are a welcome bonus.