Outdoor Campaign Sales Strategist Needed
Budget: ₹1,250 – ₹2,500 INR
Boosting sales is my single-minded objective and I’m ready to take that fight to the streets—literally. I need an experienced marketing mind to shape a results-driven outdoor advertising strategy that uses billboards and transit placements (buses and subways) as the primary battleground.
Here’s the current landscape:
• The brand already has clear messaging, visual assets and a defined audience persona.
• Digital channels are handled in-house; what’s missing is an expertly planned offline push that turns heads and translates directly into revenue.
What I expect from you
• A data-backed media plan outlining optimal billboard locations and transit routes, complete with estimated reach, frequency and cost efficiencies.
• Creative execution guidance—copy angles, visual cues, and any production specs unique to large-format and transit media.
• A rollout calendar tied to promotional cycles, including launch, refresh and teardown dates.
• A measurement framework that links outdoor impressions to sales lift (promo codes, foot-traffic tracking, or other attribution methods you trust).
• A concise summary of success benchmarks so we know when the campaign is winning and where to pivot if it’s not.
Experience negotiating with outdoor media vendors, leveraging geospatial data, and translating OOH exposure into measurable sales impact will stand out. If that’s your wheelhouse, let’s talk timing and next steps—my goal is to move from planning to live placements as soon as the strategy is locked.
Here’s the current landscape:
• The brand already has clear messaging, visual assets and a defined audience persona.
• Digital channels are handled in-house; what’s missing is an expertly planned offline push that turns heads and translates directly into revenue.
What I expect from you
• A data-backed media plan outlining optimal billboard locations and transit routes, complete with estimated reach, frequency and cost efficiencies.
• Creative execution guidance—copy angles, visual cues, and any production specs unique to large-format and transit media.
• A rollout calendar tied to promotional cycles, including launch, refresh and teardown dates.
• A measurement framework that links outdoor impressions to sales lift (promo codes, foot-traffic tracking, or other attribution methods you trust).
• A concise summary of success benchmarks so we know when the campaign is winning and where to pivot if it’s not.
Experience negotiating with outdoor media vendors, leveraging geospatial data, and translating OOH exposure into measurable sales impact will stand out. If that’s your wheelhouse, let’s talk timing and next steps—my goal is to move from planning to live placements as soon as the strategy is locked.