GA4 Optimization for Student Ticketing Platform
Budget: £250 – £750 GBP
# GA4 Optimization & Dashboard Development for Harry’s Tix
**Project:** Google Analytics 4 Optimization & Dashboard Development
**Client:** Harry’s Tix (student-focused ticketing platform)
**Timeline:** 3 weeks (phased milestones)
---
## Project Overview
Harry’s Tix already has a **comprehensive GA4 implementation** with 25+ custom events tracking the full user journey. We do **not** need new tracking code built.
We’re looking for a freelancer to:
1. **Audit and optimize our existing GA4 setup**
2. **Migrate tracking into GTM** (without breaking current setup)
3. **Configure conversion events and funnels**
4. **Develop a Looker Studio dashboard** (executive-ready, mobile-friendly)
5. **Deliver training + documentation** for ongoing use
---
## Current Setup
* GA4 live (`G-DCW0JXVD4Y`) and tracking correctly
* Enhanced ecommerce in GBP implemented
* User properties & custom dimensions in place
* Consent management live (GDPR compliant)
* GTM not in use (currently direct gtag.js)
* No conversion goals
* No business intelligence dashboard
---
## Project Goals
* Mark **conversion events** (e.g., membership signups, subscription activation, purchases)
* Configure **funnel analysis** for membership + ticket journeys
* Build **Looker Studio dashboard** with:
* Revenue (MRR, ticket sales, ARPM)
* Growth (new members, retention, churn)
* Performance (conversion rates, event-level revenue)
* Traffic source breakdown (Instagram, TikTok, Direct, Organic, Referral)
* Automate **weekly summary reports** (email delivery)
* Document all **custom events & dimensions**
* Train our internal team on usage & maintenance
---
## Key Business Flows You’ll Track
* **Membership Funnel:** sign up → apply → approve → subscribe → active
* **Member Ticket Funnel:** view → preorder → confirm → approval → payment → success
* **Public Ticket Funnel:** view → purchase → success
---
## Deliverables (Phased)
GA4 Audit & Optimization**
* Audit all 25+ custom events
* Mark conversion events
* Create custom audiences (e.g., active members, high-value customers)
* (Optional) GTM migration with dual setup testing
Dashboard Development**
* Build Looker Studio dashboard (exec overview, funnels, event perf.)
* Optimize for mobile
* Automate weekly report emails
Documentation & Training**
* Document event catalog + custom dimensions
* Create troubleshooting + maintenance guide
* 1h training handover call with team
* Final validation against Stripe + database records
---
## Success Criteria
* Dashboard revenue within 5% of Stripe
* MRR, ARPM, and funnel conversion visible at a glance
* Dashboard loads <3s, mobile-optimized, weekly email auto-reports
* Team confident using dashboard independently after handover
---
## Ideal Freelancer
* Proven GA4 + GTM migration experience
* Strong with Looker Studio (data storytelling + exec dashboards)
* Ecommerce/Subscription analytics background preferred
* Comfortable with technical debugging (React SPA + Stripe data)
* Clear communicator for documentation + training
---
**Interested?** Please share:
* Relevant GA4/GTM dashboard projects
* Examples of ecommerce or subscription funnel reporting you’ve built
* Estimated timeline & availability for a 3-week engagement
**Project:** Google Analytics 4 Optimization & Dashboard Development
**Client:** Harry’s Tix (student-focused ticketing platform)
**Timeline:** 3 weeks (phased milestones)
---
## Project Overview
Harry’s Tix already has a **comprehensive GA4 implementation** with 25+ custom events tracking the full user journey. We do **not** need new tracking code built.
We’re looking for a freelancer to:
1. **Audit and optimize our existing GA4 setup**
2. **Migrate tracking into GTM** (without breaking current setup)
3. **Configure conversion events and funnels**
4. **Develop a Looker Studio dashboard** (executive-ready, mobile-friendly)
5. **Deliver training + documentation** for ongoing use
---
## Current Setup
* GA4 live (`G-DCW0JXVD4Y`) and tracking correctly
* Enhanced ecommerce in GBP implemented
* User properties & custom dimensions in place
* Consent management live (GDPR compliant)
* GTM not in use (currently direct gtag.js)
* No conversion goals
* No business intelligence dashboard
---
## Project Goals
* Mark **conversion events** (e.g., membership signups, subscription activation, purchases)
* Configure **funnel analysis** for membership + ticket journeys
* Build **Looker Studio dashboard** with:
* Revenue (MRR, ticket sales, ARPM)
* Growth (new members, retention, churn)
* Performance (conversion rates, event-level revenue)
* Traffic source breakdown (Instagram, TikTok, Direct, Organic, Referral)
* Automate **weekly summary reports** (email delivery)
* Document all **custom events & dimensions**
* Train our internal team on usage & maintenance
---
## Key Business Flows You’ll Track
* **Membership Funnel:** sign up → apply → approve → subscribe → active
* **Member Ticket Funnel:** view → preorder → confirm → approval → payment → success
* **Public Ticket Funnel:** view → purchase → success
---
## Deliverables (Phased)
GA4 Audit & Optimization**
* Audit all 25+ custom events
* Mark conversion events
* Create custom audiences (e.g., active members, high-value customers)
* (Optional) GTM migration with dual setup testing
Dashboard Development**
* Build Looker Studio dashboard (exec overview, funnels, event perf.)
* Optimize for mobile
* Automate weekly report emails
Documentation & Training**
* Document event catalog + custom dimensions
* Create troubleshooting + maintenance guide
* 1h training handover call with team
* Final validation against Stripe + database records
---
## Success Criteria
* Dashboard revenue within 5% of Stripe
* MRR, ARPM, and funnel conversion visible at a glance
* Dashboard loads <3s, mobile-optimized, weekly email auto-reports
* Team confident using dashboard independently after handover
---
## Ideal Freelancer
* Proven GA4 + GTM migration experience
* Strong with Looker Studio (data storytelling + exec dashboards)
* Ecommerce/Subscription analytics background preferred
* Comfortable with technical debugging (React SPA + Stripe data)
* Clear communicator for documentation + training
---
**Interested?** Please share:
* Relevant GA4/GTM dashboard projects
* Examples of ecommerce or subscription funnel reporting you’ve built
* Estimated timeline & availability for a 3-week engagement