Nursery Ad Sign-Up Forecast
Budget: £20 – £250 GBP
For the funding pack I’m finalising, the marketing section must show credible numbers on how many local parents we can reach—and ultimately convert—through paid media (including flyers) and earned media. The task is narrow and time-boxed:
• Build a simple, transparent model that links Meta and Google Ads impressions to clicks, enquiries and final nursery sign-ups.
• Work with industry benchmarks (because I currently hold no historical or live account data) and any fresh third-party figures you trust.
• Sense-check the model with me on a short video call, locking agreed KPIs and the assumptions behind them.
• Add two or three complementary tactics— hyper-local leaflet drops, or partnership promos—that could lift sign-ups beyond paid search/social alone.
Outputs I expect: a shared spreadsheet or slide with the numbers, a one-page rationale I can paste straight into the business plan, and the call recording or notes as evidence of due diligence. Accuracy, clarity and practicality are more important than fancy visuals; I simply need figures the investors will believe and the team can execute.
Experience with UK nurseries preferred and help building the audience segment in each platform.
• Build a simple, transparent model that links Meta and Google Ads impressions to clicks, enquiries and final nursery sign-ups.
• Work with industry benchmarks (because I currently hold no historical or live account data) and any fresh third-party figures you trust.
• Sense-check the model with me on a short video call, locking agreed KPIs and the assumptions behind them.
• Add two or three complementary tactics— hyper-local leaflet drops, or partnership promos—that could lift sign-ups beyond paid search/social alone.
Outputs I expect: a shared spreadsheet or slide with the numbers, a one-page rationale I can paste straight into the business plan, and the call recording or notes as evidence of due diligence. Accuracy, clarity and practicality are more important than fancy visuals; I simply need figures the investors will believe and the team can execute.
Experience with UK nurseries preferred and help building the audience segment in each platform.