Mixed-Methods SME Service Study
Budget: $30 – $250 USD
I have already collected two complementary datasets from service–sector SMEs: a structured survey and a series of semi-structured interview transcripts. For the survey I need you to run the core statistical work in SPSS—descriptive stats, reliability checks, factor analysis where appropriate, and the inferential testing that will help uncover success factors, the impact of technology on service quality, and customer-satisfaction trends. If an extra test such as SmartPLS or ANOVA would sharpen the story, I am open to you including it.
For the qualitative side I will supply the interview recordings and cleaned transcripts. Your task is to code them in Atlas.ti, surface recurring themes, and connect those themes to our quantitative findings, with particular attention to how Enterprise Social Media influences Social Innovation Performance inside these firms.
The end product I expect is a concise, publication-ready report that weaves the statistics and the thematic insights into a single narrative tied back to the four research objectives above, highlighting patterns, correlations, and any surprising divergences. Please attach the SPSS output files and the Atlas.ti codebook so I can follow your reasoning step by step.
For the qualitative side I will supply the interview recordings and cleaned transcripts. Your task is to code them in Atlas.ti, surface recurring themes, and connect those themes to our quantitative findings, with particular attention to how Enterprise Social Media influences Social Innovation Performance inside these firms.
The end product I expect is a concise, publication-ready report that weaves the statistics and the thematic insights into a single narrative tied back to the four research objectives above, highlighting patterns, correlations, and any surprising divergences. Please attach the SPSS output files and the Atlas.ti codebook so I can follow your reasoning step by step.