GA4 & Google Tag Manager Tracking Audit

Job ID: 40361281

Budget: $750 – $1,500 USD

My current GA4 + GTM implementation is producing unreliable numbers and I need a specialist to go through the entire stack, locate the leaks, and leave me with clean, fully-verified data.

Scope of work
• Audit the existing GA4 and Google Tag Manager containers, then cross-check every tag, trigger and variable against the measurement plan.
• Identify why I’m seeing data discrepancies, missing conversions and incorrect event firing across GA4, Google Ads and the Meta Pixel.
• Fix each issue, optimise the tagging strategy and, where useful, implement server-side or CAPI improvements for Meta.
• Re-confirm that Google Ads conversion actions are mapped correctly to GA4 events, with consistent attribution.
• Validate everything in real time with Tag Assistant (and DebugView where helpful) so the numbers line up before you hand the project back.

Acceptance is simple: events fire once and only once, totals match between platforms, and the debug tools show zero warnings.

Please include a portfolio link or screenshots of similar audits you have completed—proposals without relevant examples won’t be considered.