Google Analytics Traffic Analysis
Budget: ₹100 – ₹400 INR
I have a full export of my website’s Google Analytics data and need a clear, actionable analysis focused on two things: where visitors are coming from and how well those visits convert. Your job is to dig into the traffic-source breakdown, map it against the key conversion events I already track in GA, and present the insights in a concise report I can share with my team.
Here’s what matters most to me:
• Data preparation and validation so the numbers line up with the GA interface
• A segmented view of traffic sources (organic search, paid, social, referral, direct, email, etc.) showing volume, engagement, and conversion rate side-by-side
• Identification of the top and bottom-performing channels, with hypotheses on the “why” behind each result
• Practical recommendations I can implement quickly—think tweaks to campaigns, landing pages, or attribution settings
Deliverables
1. A slide-ready summary (Google Slides or PowerPoint) highlighting key findings, charts, and next steps
2. A spreadsheet with the cleaned dataset, pivot tables, and any calculated metrics used in the analysis
3. A brief call or Loom video walking me through the methodology so I can replicate it later
If you regularly work inside Google Analytics (preferably GA4 but Universal is fine too) and enjoy turning raw web data into plain-English insights, this will be a straightforward project.
Here’s what matters most to me:
• Data preparation and validation so the numbers line up with the GA interface
• A segmented view of traffic sources (organic search, paid, social, referral, direct, email, etc.) showing volume, engagement, and conversion rate side-by-side
• Identification of the top and bottom-performing channels, with hypotheses on the “why” behind each result
• Practical recommendations I can implement quickly—think tweaks to campaigns, landing pages, or attribution settings
Deliverables
1. A slide-ready summary (Google Slides or PowerPoint) highlighting key findings, charts, and next steps
2. A spreadsheet with the cleaned dataset, pivot tables, and any calculated metrics used in the analysis
3. A brief call or Loom video walking me through the methodology so I can replicate it later
If you regularly work inside Google Analytics (preferably GA4 but Universal is fine too) and enjoy turning raw web data into plain-English insights, this will be a straightforward project.