Fix Google Analytics Tracking Accuracy

We have had several companies working in the past 9 years and there are many tags and now misconfigured, we need someone who can set it up for our google ads and analytics so the right and correct figures must work. I’m seeing a frustrating data mismatch between what actually happens on the site and what Google Analytics reports. Tags are already deployed in Google Tag Manager, yet the numbers in GA simply don’t line up with real-world activity.

Here’s what I need from you:

• Audit my existing GTM container and Google Analytics property to pinpoint why the tracking is off.
• Correct or replace any misconfigured tags, triggers, or variables so every pageview and event is captured cleanly.
• Validate the fix by comparing on-site actions with live GA reports until the counts reconcile.
• Give me a concise summary of the changes plus any best-practice recommendations to keep the data reliable going forward.

You’ll be working directly in GTM and GA (Universal Analytics and GA4 are both active), so familiarity with debug tools such as Tag Assistant, GA Realtime, and browser console testing is crucial. Once your adjustments show consistent, accurate numbers, the job is done.

If you’ve untangled similar tracking discrepancies before, I’m ready to get this resolved right away.