AI-Driven Consumer Behavior Study

Job ID: 39827676

Budget: ₹600 – ₹1,500 INR

For my MBA in Hospitality & Tourism Management I must submit a minor research project and I already have the faculty’s formatting guide in a PDF, which I will share as soon as we start. I want the study to investigate future-oriented challenges in our field, narrowing in on how Artificial Intelligence is reshaping consumer behavior and, ultimately, the way hotels, resorts, and travel firms should respond.


• Final deliverable should meet typical MBA length and rigor—roughly 3500 words—formatted exactly as per the PDF guidelines.

Acceptance criteria
1. Research question clearly links AI capabilities (e.g., chatbots, recommendation engines) to measurable shifts in booking patterns, loyalty, or on-property spend.
2. Literature review cites recent, peer-reviewed work (2019 onward) plus any classic foundational papers.
3. Methodology section specifies population, sampling, validity checks, and ethical considerations.
4. Analysis plan matches the data type and answers each objective.
5. All references and in-text citations follow APA 7th and the document passes Turnitin with <10 % similarity (excluding bibliography).

Timeline is flexible but I’d like the proposal within one week, the full draft three weeks after approval, and a final polished version—including any supervisor feedback—one week later. Let me know if you’re comfortable driving the academic depth, data strategy, and strict formatting this project demands.