Customer Segmentation Dashboard & Gephi
Budget: ₹600 – ₹1,500 INR
I’m ready to hand over a clean spreadsheet of customer-level data and would like you to turn it into a practical marketing-analytics toolkit. The focus is strictly on customer demographics and I need clear, actionable groupings built around three attributes I care most about: age groups, geographical location and income levels.
Here’s what I have in mind. First, use pivot tables to slice the data and create age-based, location-based and income-based segments that can be refreshed as the file grows. Layer an interactive dashboard on top so I can toggle between those dimensions, compare segment sizes, spot high-value pockets and export quick charts for internal slides.
Once the core dashboard is stable, move the project into Gephi. I want a network map that visualises how the three segment types intersect—ideal for workshops where we discuss positioning and cross-sell paths. Styling and basic filtering in Gephi should be set up so my team can adjust node size, colour and labels without touching the underlying code.
Deliverables
• Excel (or Google Sheets) file with all pivot tables and a user-friendly dashboard
• Gephi project file with prepared network graph and legends
• Short walkthrough video or live demo so my team can keep everything up to date
If you’ve built similar demographic dashboards before or have examples of Gephi networks, links or screenshots will speed up the decision. Looking forward to seeing how you can turn raw numbers into marketing insight.
Here’s what I have in mind. First, use pivot tables to slice the data and create age-based, location-based and income-based segments that can be refreshed as the file grows. Layer an interactive dashboard on top so I can toggle between those dimensions, compare segment sizes, spot high-value pockets and export quick charts for internal slides.
Once the core dashboard is stable, move the project into Gephi. I want a network map that visualises how the three segment types intersect—ideal for workshops where we discuss positioning and cross-sell paths. Styling and basic filtering in Gephi should be set up so my team can adjust node size, colour and labels without touching the underlying code.
Deliverables
• Excel (or Google Sheets) file with all pivot tables and a user-friendly dashboard
• Gephi project file with prepared network graph and legends
• Short walkthrough video or live demo so my team can keep everything up to date
If you’ve built similar demographic dashboards before or have examples of Gephi networks, links or screenshots will speed up the decision. Looking forward to seeing how you can turn raw numbers into marketing insight.