Credit Card Report Dashboard in Power Bi

Job ID: 39344932

Budget: $40 – $300 USD

Dual Dashboard Report: Credit Card Customer & Transaction Insights

#Overview
This comprehensive analysis combines two powerful dashboards—the **Credit Card Customer Report** and the **Credit Card Transaction Report**—to provide a complete view of credit card performance. Together, they reveal customer behavior, revenue trends, transaction patterns, and key demographics, enabling data-driven decision-making.

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#Credit Card Customer Report Highlights

#Key Metrics
- Total Revenue: $55.32M
- Interest Income: $7.84M
- Avg. Customer Satisfaction (CSAT): 3.19 (scale not specified)
- Total Clients: 10.11K

#Customer Segmentation
- Top Occupation: Businessmen ($17.39M revenue, 1.9K clients)
- Best Age Group: 40-50 years ($13.9M revenue)
- Top States: TX, NY, CA ($6M–$7M each)

#Trends & Insights
- Peak Revenue Months:July & Oct 2023 ($1.6M+)
- Gender Split: Male customers slightly outperform females
- Marital Status Impact: Married customers contribute $15M vs. $12M (Single)

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#Credit Card Transaction Report (Hypothetical Summary)

#Key Transaction Metrics
- Total Transactions: 2.5M+
- Avg. Transaction Value: $85
- Fraud Rate: 0.15% (industry benchmark: 0.10–0.20%)
- Top Categories: Retail (35%), Dining (25%), Travel (20%)

#Card-Type Performance
- Platinum Cards: Highest spend per transaction ($220 avg.)
- Gold Cards: Most frequently used (45% of total transactions)
- Blue/Silver Cards: Popular among budget-conscious users

#Spending Patterns
- Weekend Spikes: 15% higher than weekdays
- Holiday Surge: December sees +30% transaction volume
- Decline Reasons: Insufficient funds (60%), Suspicious activity (20%)

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#Combined Insights & Recommendations

#Customer Retention Strategies
- Target high-value segments (Businessmen & 40–50 age group)
- Offer personalized promotions for Platinum users (high spenders)
- Improve CSAT (3.19) by analyzing feedback and enhancing service

#Final Thoughts
By merging "customer demographics" (Customer Report) with "transaction behaviors" (Transaction Report), businesses can:
- Increase revenue by targeting the right users
- Reduce churn with personalized engagement
- Optimize risk with smarter fraud detection
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