Consumer Preferences Survey
Budget: $750 – $1,500 USD
ProjectX is a an online App/Web platform designed to help professionals capture, organize, and present their career accomplishments as they happen rather than trying to reconstruct them years later when preparing for annual reviews, promotions, job searches, or career transitions.
The purpose of this research is not to validate whether people like the idea in theory. The purpose is to determine whether there is sufficient market demand and willingness to adopt or pay for such a solution to justify additional investment in product development.
Research Questions Draft
Do professionals experience difficulty remembering and documenting accomplishments, projects, awards, certifications, and career achievements?
What tools or methods do professionals currently use to track career accomplishments?
How significant is the pain point associated with annual reviews, résumé updates, promotions, and career transitions?
Which potential features are most valuable to prospective users?
Would professionals be willing to use a dedicated career management platform?
Would professionals be willing to pay for such a platform, either directly or through employer sponsorship?
Primary Audience:
Age 25–45
Full-time employed professionals
College educated
United States-based
White-collar occupations
LinkedIn users
Preferred Segments:
Individual contributors
Managers
Professionals who have participated in performance reviews
Professionals who have updated a résumé within the past three years
Research Approach Requested
I would like recommendations on the most cost-effective validation approach.
Online survey (Prolific or similar platform)
150 Professionals
Will have one to two pages of wireframe images- to be provided
The purpose of this research is not to validate whether people like the idea in theory. The purpose is to determine whether there is sufficient market demand and willingness to adopt or pay for such a solution to justify additional investment in product development.
Research Questions Draft
Do professionals experience difficulty remembering and documenting accomplishments, projects, awards, certifications, and career achievements?
What tools or methods do professionals currently use to track career accomplishments?
How significant is the pain point associated with annual reviews, résumé updates, promotions, and career transitions?
Which potential features are most valuable to prospective users?
Would professionals be willing to use a dedicated career management platform?
Would professionals be willing to pay for such a platform, either directly or through employer sponsorship?
Primary Audience:
Age 25–45
Full-time employed professionals
College educated
United States-based
White-collar occupations
LinkedIn users
Preferred Segments:
Individual contributors
Managers
Professionals who have participated in performance reviews
Professionals who have updated a résumé within the past three years
Research Approach Requested
I would like recommendations on the most cost-effective validation approach.
Online survey (Prolific or similar platform)
150 Professionals
Will have one to two pages of wireframe images- to be provided