Consumer Behavior Survey - Digital Advertising
Budget: ₹400 – ₹750 INR
Market Trend Survey – Consumer Behavior on Screen Time & Digital Advertising
Project Overview:
PEACS Media News Services Pvt. Ltd. is conducting a market trend study focused on understanding consumer behavior related to screen time, content consumption, and digital ad receptiveness. We are looking for a skilled freelancer to help design and implement a survey-based research project that gathers meaningful insights from targeted user segments across India.
Objectives:
Understand patterns of screen time across age groups and regions
Analyze consumer sensitivity and reaction to digital advertisements
Explore ad preferences (skippable vs. non-skippable, influencer vs. banner ads, etc.)
Identify behavioral shifts in content consumption (reels, OTT, YouTube, etc.)
Key Deliverables:
Design and deploy a survey questionnaire (using Google Forms or equivalent)
Define sample groups and demographics (urban, semi-urban, age, income brackets)
Collect responses (minimum 250 valid samples preferred)
Deliver a report including:
Key findings with charts and graphs
Trend insights and behavioral clusters
Summary of implications for digital marketing and ad strategy
Ideal Freelancer Profile:
Experience in market research and consumer surveys
Strong skills in survey design and quantitative analysis
Understanding of digital media trends in India
Familiar with tools like SurveyMonkey, Google Forms, SPSS/Excel
Budget:
₹5,000 – ₹12,000 INR (negotiable based on sample size and scope)
Timeline:
Survey design: 3 days
Data collection: 7–10 days
Report submission: within 14 days
Project Overview:
PEACS Media News Services Pvt. Ltd. is conducting a market trend study focused on understanding consumer behavior related to screen time, content consumption, and digital ad receptiveness. We are looking for a skilled freelancer to help design and implement a survey-based research project that gathers meaningful insights from targeted user segments across India.
Objectives:
Understand patterns of screen time across age groups and regions
Analyze consumer sensitivity and reaction to digital advertisements
Explore ad preferences (skippable vs. non-skippable, influencer vs. banner ads, etc.)
Identify behavioral shifts in content consumption (reels, OTT, YouTube, etc.)
Key Deliverables:
Design and deploy a survey questionnaire (using Google Forms or equivalent)
Define sample groups and demographics (urban, semi-urban, age, income brackets)
Collect responses (minimum 250 valid samples preferred)
Deliver a report including:
Key findings with charts and graphs
Trend insights and behavioral clusters
Summary of implications for digital marketing and ad strategy
Ideal Freelancer Profile:
Experience in market research and consumer surveys
Strong skills in survey design and quantitative analysis
Understanding of digital media trends in India
Familiar with tools like SurveyMonkey, Google Forms, SPSS/Excel
Budget:
₹5,000 – ₹12,000 INR (negotiable based on sample size and scope)
Timeline:
Survey design: 3 days
Data collection: 7–10 days
Report submission: within 14 days