Conducting literature review for the research project(12 - 15 pages)
Budget: $30 – $250 USD
Please see the attachment carefully!!
Project Topic: Data-driven marketing platform for the company that buys and sells second-hand branded clothing.
Project Background:
The apparel industry is going through a major transition. The growing awareness of environmental issues and sustainability, as well as the recent pandemic, have led to significant changes in consumer purchasing behavior. In this changing environment, there have been new trends such as the increased use of e-commerce and mobile apps, and a positive shift in consumer attitudes towards second-hand sales.
Apparel companies are under pressure to change their business models to achieve a recycling-oriented society. The apparel company where I work has a group company that buys and sells second-hand clothes, and this is one of the business areas that the company is currently focusing on in response to this change in the market environment. As a data engineer, the author has been engaging in the development of a data-driven marketing platform.
The project is to extend the data-driven marketing platform that has been built for the company and to create a roadmap for further extensions in the future by using the knowledge and skills acquired during theoretical and practical classes in the Program “Big Data Systems”.
This project will show, through a project at the author's company, how data can be used in second-hand businesses, which are currently a growing market, and the prospects for data use in the future.
Keywords:
The fashion industry, second-hand fashion industry, second-hand market, customer data platform(CDP), big data marketing, business intelligence, digital transformation in the fashion industry, customer engagement platform, customer relationship management
Scope of the order:
For the first step of the project, I would like you to complete the following parts so that we can address the significance of this research project.
• Literature Review on this topic, description of the subject area, problem statement.
Project Topic: Data-driven marketing platform for the company that buys and sells second-hand branded clothing.
Project Background:
The apparel industry is going through a major transition. The growing awareness of environmental issues and sustainability, as well as the recent pandemic, have led to significant changes in consumer purchasing behavior. In this changing environment, there have been new trends such as the increased use of e-commerce and mobile apps, and a positive shift in consumer attitudes towards second-hand sales.
Apparel companies are under pressure to change their business models to achieve a recycling-oriented society. The apparel company where I work has a group company that buys and sells second-hand clothes, and this is one of the business areas that the company is currently focusing on in response to this change in the market environment. As a data engineer, the author has been engaging in the development of a data-driven marketing platform.
The project is to extend the data-driven marketing platform that has been built for the company and to create a roadmap for further extensions in the future by using the knowledge and skills acquired during theoretical and practical classes in the Program “Big Data Systems”.
This project will show, through a project at the author's company, how data can be used in second-hand businesses, which are currently a growing market, and the prospects for data use in the future.
Keywords:
The fashion industry, second-hand fashion industry, second-hand market, customer data platform(CDP), big data marketing, business intelligence, digital transformation in the fashion industry, customer engagement platform, customer relationship management
Scope of the order:
For the first step of the project, I would like you to complete the following parts so that we can address the significance of this research project.
• Literature Review on this topic, description of the subject area, problem statement.