E-Commerce Manager for DTC Storefront, Digital Merchandising & CRO
Budget: $30 – $80 USD
Project Description:
We are looking for an experienced E-Commerce Manager to help improve the performance, merchandising, and customer experience of a premium lifestyle ecommerce website.
This role is suitable for someone with strong ecommerce experience, good commercial thinking, and hands-on knowledge of Shopify or similar ecommerce platforms. You will support website optimization, product page improvement, digital merchandising, CRO, analytics, and ecommerce growth planning.
Main Responsibilities:
Manage and improve the ecommerce website experience, including site structure, navigation, product discovery, merchandising, and customer journey.
Optimize homepage, product pages, collection pages, landing pages, and campaign pages.
Improve conversion rate, average order value, engagement, basket-building, cross-sell, upsell, and onsite shopping experience.
Strengthen product detail pages with better product storytelling, images, product benefits, reviews, FAQs, sizing, care information, and trust signals.
Support seasonal campaigns, product launches, promotions, gifting periods, and category priorities.
Plan and support CRO initiatives, A/B testing, site improvements, and ecommerce roadmap updates.
Work with marketing, creative, merchandising, product, operations, UX, technology, and customer experience teams.
Track ecommerce performance metrics such as conversion rate, revenue, AOV, engagement, funnel drop-off, product page performance, and category performance.
Requirements:
Strong experience in ecommerce management, digital merchandising, or DTC ecommerce growth.
Experience with Shopify or similar ecommerce platforms.
Good understanding of CRO, A/B testing, ecommerce UX, and customer journey optimization.
Experience improving PDPs, PLPs, homepage sections, collection pages, and landing pages.
Ability to analyze ecommerce performance and provide clear recommendations.
Strong attention to detail and ability to maintain a premium brand presentation.
Experience working with cross-functional teams.
Commercial mindset, analytical thinking, and hands-on execution ability.
Nice to Have:
Experience in premium lifestyle, homeware, fashion, bedding, fragrance, gifting, beauty, or retail categories.
Experience with ecommerce apps, CRO tools, analytics tools, content management, or merchandising tools.
Experience with seasonal campaigns, product launches, product drops, or promotional planning.
Experience improving product storytelling for premium or sensory-led products.
Deliverables:
Website merchandising updates and page improvements.
PDP, PLP, homepage, collection page, and landing page optimization.
CRO recommendations and A/B testing support.
Ecommerce performance reports with insights and action points.
Customer journey and site quality improvement recommendations.
Ecommerce roadmap support.
Ideal Candidate:
You are detail-oriented, data-driven, commercially minded, collaborative, and comfortable improving both ecommerce performance and brand presentation. You should be able to turn data and customer behavior insights into practical website improvements.
To Apply:
Please share your ecommerce experience, Shopify or similar platform experience, examples of website optimization or merchandising work, relevant results if available, your availability, and your preferred rate.
We are looking for an experienced E-Commerce Manager to help improve the performance, merchandising, and customer experience of a premium lifestyle ecommerce website.
This role is suitable for someone with strong ecommerce experience, good commercial thinking, and hands-on knowledge of Shopify or similar ecommerce platforms. You will support website optimization, product page improvement, digital merchandising, CRO, analytics, and ecommerce growth planning.
Main Responsibilities:
Manage and improve the ecommerce website experience, including site structure, navigation, product discovery, merchandising, and customer journey.
Optimize homepage, product pages, collection pages, landing pages, and campaign pages.
Improve conversion rate, average order value, engagement, basket-building, cross-sell, upsell, and onsite shopping experience.
Strengthen product detail pages with better product storytelling, images, product benefits, reviews, FAQs, sizing, care information, and trust signals.
Support seasonal campaigns, product launches, promotions, gifting periods, and category priorities.
Plan and support CRO initiatives, A/B testing, site improvements, and ecommerce roadmap updates.
Work with marketing, creative, merchandising, product, operations, UX, technology, and customer experience teams.
Track ecommerce performance metrics such as conversion rate, revenue, AOV, engagement, funnel drop-off, product page performance, and category performance.
Requirements:
Strong experience in ecommerce management, digital merchandising, or DTC ecommerce growth.
Experience with Shopify or similar ecommerce platforms.
Good understanding of CRO, A/B testing, ecommerce UX, and customer journey optimization.
Experience improving PDPs, PLPs, homepage sections, collection pages, and landing pages.
Ability to analyze ecommerce performance and provide clear recommendations.
Strong attention to detail and ability to maintain a premium brand presentation.
Experience working with cross-functional teams.
Commercial mindset, analytical thinking, and hands-on execution ability.
Nice to Have:
Experience in premium lifestyle, homeware, fashion, bedding, fragrance, gifting, beauty, or retail categories.
Experience with ecommerce apps, CRO tools, analytics tools, content management, or merchandising tools.
Experience with seasonal campaigns, product launches, product drops, or promotional planning.
Experience improving product storytelling for premium or sensory-led products.
Deliverables:
Website merchandising updates and page improvements.
PDP, PLP, homepage, collection page, and landing page optimization.
CRO recommendations and A/B testing support.
Ecommerce performance reports with insights and action points.
Customer journey and site quality improvement recommendations.
Ecommerce roadmap support.
Ideal Candidate:
You are detail-oriented, data-driven, commercially minded, collaborative, and comfortable improving both ecommerce performance and brand presentation. You should be able to turn data and customer behavior insights into practical website improvements.
To Apply:
Please share your ecommerce experience, Shopify or similar platform experience, examples of website optimization or merchandising work, relevant results if available, your availability, and your preferred rate.