Boost Website Clicks via Analytics

My traffic numbers are flat and I want clear, data-driven steps to change that.
Google Analytics is already installed, but the reports don’t translate into more clicks, so I need someone to dive in, surface what matters, and tell me exactly how to act on it.

Primary goal
• Increase click-throughs to my WEBSITE.

Secondary goal
• Lift my Google Business Profile’s visibility in search results, so people actually reach the site from that listing.

What I need from you
1. Audit the existing Google Analytics setup (GA4).
2. Spot quick-win fixes: missing events, poor funnel configuration, or misleading metrics.
3. Research and compile a fresh keyword list that matches my niche and intent—because I don’t have one yet.
4. Translate the data into a plain-English action plan covering on-page tweaks, content ideas, and, where relevant, adjustments to the Business Profile so it shows up for those new keywords.
5. Supply before/after dashboards so I can measure progress on clicks.

Acceptance criteria
• New keyword set (CSV or Sheets) with search volume and competitiveness.
• Documented GA4 configuration changes.
• One-page strategy outlining next steps ranked by impact.
• Baseline and follow-up click metrics pulled directly from Analytics.

If this sounds like a challenge you enjoy, tell me how soon you can start and the tools you prefer alongside GA4 (e.g., Looker Studio, Search Console, SEMrush, Ahrefs).