Audience Research for Digital Product
Budget: $250 – $750 USD
I am preparing to roll out a new digital offering and need clear, data-driven insight into who I should be talking to and how. Because the product can serve both businesses and individual consumers, I want a concise but actionable profile of each segment rather than a one-size-fits-all approach.
Here is what I expect:
• Segmentation of the B2B and B2C markets backed by verifiable data sources (industry reports, keyword volumes, usage statistics, or similar).
• Two sets of detailed buyer personas—one for decision-makers inside companies and one for end-user consumers—including demographics, pain points, motivation triggers, preferred channels, and purchase journeys.
• A brief channel & messaging map that shows which platforms, content formats, and value propositions resonate best with each persona.
• Recommended next steps I can implement immediately, such as audience-specific email hooks, social media angles, or landing-page tweaks.
I am comfortable if you draw on tools like Google Analytics, Similarweb, Ahrefs, SurveyMonkey, or comparable platforms as long as findings are evidence-based and sources are cited. A crisp, presentation-ready PDF or slide deck is the preferred deliverable.
Here is what I expect:
• Segmentation of the B2B and B2C markets backed by verifiable data sources (industry reports, keyword volumes, usage statistics, or similar).
• Two sets of detailed buyer personas—one for decision-makers inside companies and one for end-user consumers—including demographics, pain points, motivation triggers, preferred channels, and purchase journeys.
• A brief channel & messaging map that shows which platforms, content formats, and value propositions resonate best with each persona.
• Recommended next steps I can implement immediately, such as audience-specific email hooks, social media angles, or landing-page tweaks.
I am comfortable if you draw on tools like Google Analytics, Similarweb, Ahrefs, SurveyMonkey, or comparable platforms as long as findings are evidence-based and sources are cited. A crisp, presentation-ready PDF or slide deck is the preferred deliverable.