Advanced Google Analytics Tracking

I already have a Google Analytics account in place, but it’s running on the default settings and I’m missing the depth of insight I need. I’d like you to jump in, audit the current implementation, and rebuild it so I can reliably monitor advanced goals and understand real-world user behaviour across my site.

Here’s what I’m after:
• Move the property to GA4 if it isn’t already, keeping historical UA data accessible.
• Configure Google Tag Manager so that all events fire cleanly and are named in a consistent, human-readable way.
• Set up goal conversions that mirror my true business objectives rather than the stock “page view” metrics.
• Build user behaviour reports that let me watch key journeys—drop-offs, scroll depth, time on-screen, form starts vs. submits, and similar engagement signals.
• Make sure everything is tested, debug-mode-clean, and visible in real time before we call it done.

I’ll give you access to Analytics, Tag Manager, and the site’s CMS. Once your work is live, I need a brief walkthrough (video or call) so I know exactly where to look for each metric.

If this sounds straightforward for you and you can deliver clean data and clear reporting, let’s get started.