Advanced GA4 + GTM Tracking Setup

Project Type: Contract (Single Client Setup)
Overview: We are seeking a technical specialist to configure advanced event tracking, call tracking, and reporting infrastructure for one client immediately.

This is a defined project with potential for ongoing monthly support.

PROJECT SCOPE:
You will be responsible for the following:

Google Tag Manager:
• Configure event tracking for:
• Click-to-call
• Form submissions
• Directions/map clicks
• Key CTA buttons
• Ensure proper GA4 event mapping
• Test and validate all tracking

CallRail Setup
• Configure Dynamic Number Insertion (DNI)
• Set up tracking numbers for 3 locations
• Configure source-level attribution
• Connect CallRail (or similar) to GA4
• Perform full QA testing

Dashboard Setup
• Build client-facing dashboard (AgencyAnalytics or Databox)
Display:
• Total leads
• Calls
• Forms
• Conversion rate
• Lead source breakdown
• Create monthly reporting template

Quality Assurance
• Full testing of tracking
• Provide documentation and Loom walkthrough
• Ensure tracking accuracy before project completion
• Required Experience
• Advanced Google Tag Manager knowledge
• GA4 event configuration experience
• CallRail implementation experience
• Experience with Dynamic Number Insertion
• Dashboard building experience (Agency Analytics or Databox)
• Strong debugging & QA skills

Estimated Time:
• 12–15 hours

Please Provide:
• Examples of GTM event setups you’ve completed
• Experience with CallRail DNI
• Sample dashboards you’ve built
• Brief outline of how you would structure tracking for a service-based business