Retention Marketing Manager For Shopify Jewelry Brand

We are a rapidly growing women's eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives. We seek an expert Retention Marketing Manager to join our team and drive customer engagement, loyalty, and repeat purchases to help maximize brand growth in 2025 and the years to come!


Job Summary:

As the Retention Marketing Manager, you will be responsible for developing and executing lifecycle marketing strategies to maximize customer retention, engagement, and revenue across signup forms, email, SMS, push notification, WhatsApp, and direct mail channels.

You will own the strategy, execution, and analysis of retention marketing channels and initiatives, ensuring our communications are personalized, engaging, and data-driven. Your primary goal is to enhance customer loyalty and maximize lifetime value and revenue generated through targeted messaging and automation.


Key Responsibilities:

• Retention Strategy Development: Create and implement a comprehensive lead generation, email, SMS, push notification, WhatsApp, and direct mail retention marketing strategy to maximize repeat purchase rates, revenue, and customer lifetime value.

• Lifecycle Automation Strategy, Management & Optimization: Plan, execute, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows).

• Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations.

• Lifecycle Campaign Strategy, Management & Optimization: Plan, execute, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns.

• Lead Generation: Plan, execute, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data.

• Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behavior-driven retention marketing automations, campaigns, and experiences.

• Copywriting: Create compelling, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve. Please include the word Sparkle at the top of your proposal.

• A/B Testing & Experimentation: Continuously strategize, conduct, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, "From" name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue.

• Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance.

• Performance Analysis & Reporting: Track, analyze, and report weekly and monthly on retention marketing performance and optimizations, making data-backed recommendations for continuous improvement.

• Compliance & Best Practices: Ensure all email and SMS campaigns comply with regulations such as CAN-SPAM, GDPR, and TCPA.

• Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience.

• Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge.


Qualifications & Skills:

• Experience: 3+ years of experience in eCommerce retention, email, and SMS marketing.

• Technical Skills: Proficiency with retention marketing platforms such as Mailchimp forms, Klaviyo Email & SMS, PushOwl Push Notifications, Charles WhatsApp, and PostPilot Direct Mail.

• Analytical Mindset: Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking.

• Copywriting & Creative Ability: Excellent written communication skills with an eye for compelling messaging and conversion-driven copy.

• Customer-Centric Approach: Understanding of customer psychology and behavior-based marketing.

• A/B Testing Expertise: Plethora of experience strategizing and running experiments to optimize performance.

• Compliance Knowledge: Familiarity with email, SMS, and WhatsApp compliance regulations.

• Project Management: Ability to manage multiple retention marketing channels and deadlines efficiently.


Why Join Us?

• Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence.

• Opportunities for long-term professional growth, learning, and development.

• A collaborative, empowering, and dynamic work environment and company culture.


If you are a mission-focused, data-driven retention marketer passionate about implementing world-class retention strategies, we'd love to hear from you!