Polish & Launch Shopify Store

My Shopify shop is built but still feels like a rough draft. I want the design and overall layout tightened up so the site is visually cohesive, easy to navigate, and ready for a public launch.

The job centers exclusively on presentation—theme customization, page structure, fonts, colours, imagery, and any tweaks that make the home page, collection pages, and product pages look professional on both desktop and mobile. I’m flexible on creative direction; if you have proven ideas or established best-practice templates, I’m happy to review them and choose what suits the brand.

To make expectations clear, here’s what I need handed back:
• A polished theme with all layout edits implemented and tested
• Clean, consistent styling across every publicly visible page (home, product, cart, etc.)
• Intuitive navigation and menu hierarchy that works for future product expansion
• Speed, accessibility, and mobile-responsiveness checks passed in Shopify’s analyser
• A brief hand-over guide so I can update images or text myself after launch

Shopify theme editor, Liquid, HTML/CSS, and any lightweight app recommendations you rely on are all welcome in your workflow. Once everything is approved, I’ll switch the storefront from password-protected to live.