Optimize & Fix WooCommerce Homepage, Blog - 13/01/2026 22:00 EST
Budget: $30 – $250 USD
Developer Specification – TrendyMallDeals.com
Project Type: WooCommerce Homepage, UX, Performance & Feature Parity Upgrade
Theme: Retailer Theme (update to latest version required)
Work Flow: Staging → Approval → Live
Project Goal (Must Read)
TrendyMallDeals.com is the oldest and most SEO-established site in our brand ecosystem.
The goal is to modernize UX, improve conversions, and reach PageSpeed 90+ while preserving existing SEO value.
The developer must match or exceed key UX, conversion, and feature elements already implemented on:
https://staging5.trendypetsdeals.com/
This is NOT a redesign from scratch.
This is a controlled upgrade with feature parity + performance optimization.
MANDATORY FEATURE PARITY REQUIREMENT
Before starting, the developer must review:
https://trendymalldeals.com/
https://staging5.trendypetsdeals.com/
The following features that exist on TrendyPetsDeals.com must be matched or improved on TrendyMallDeals.com:
HIGH PRIORITY (Required)
Trust badges near CTAs (secure checkout, shipping, guarantee)
Product badges (Sale / Hot / New)
Strong product card hierarchy (price, sale price, rating, CTA)
Clear above-the-fold CTA structure
Mobile-first spacing and readability
Clean category navigation with correct destination links
Failure to match these = work not accepted
SCOPE OF WORK
Environment & Workflow (Mandatory)
Create / use staging environment first
All work done on staging
NO live deployment without written approval
Final sync staging → live after sign-off
Theme & Core Setup
Update Retailer theme to the latest stable version
Preserve existing theme customizations
Confirm Slider Revolution license remains active
No breaking changes to WooCommerce, Rank Math, or existing SEO URLs
Homepage Update (Content Only)
Replace homepage content and images only
Do NOT change internal page URLs
Keep Slider Revolution (mandatory)
Homepage hero must include:
Clear value proposition
ONE primary CTA
Fast-loading (LCP optimized)
Category & Section Fixes (Critical)
Fix homepage category cards so:
Image, title, and “View Products” link match actual destination
Remove outdated categories:
Pet Supplies
Baby
Miscellaneous
Limit homepage categories to 5–7 max
Blog Section (Mandatory Fix)
Current issue: Blog images do not show on homepage
Developer must:
Ensure featured images load correctly in homepage blog carousel
Use correct WordPress query & image size
Confirm lazy loading does not break visuals
Acceptance Criterion: Blog cards must show image, title, and excerpt on mobile + desktop.
Performance & Speed (NON-NEGOTIABLE)
Google PageSpeed Insights 90+ on Mobile
Focus areas:
Reduce unused JS & CSS
Optimize images (WebP, dimensions set)
Improve LCP (hero/banner optimization)
Avoid render-blocking assets
Use existing optimization plugins only (do not add bloat)
Acceptance Criterion:
Mobile PageSpeed score ≥ 90 at handover.
SEO Protection & Enhancements
Preserve existing Rank Math SEO data
No URL changes without approval
Ensure:
Correct heading hierarchy (H1–H3)
Image alt text
Schema intact
Homepage SEO score must remain green
Cross-Brand Strategy (New Requirement)
Add a clean “Our Stores” approach without promotional spam:
Create Our Stores page
Soft mentions only (SEO-safe):
TrendyPetsDeals.com
TrendyFashionsDeals.com
BabyMonitorHub.com
No keyword stuffing, no footer spam
FINAL ACCEPTANCE CHECKLIST
Work is considered complete only when:
Feature parity with TrendyPetsDeals.com achieved
Homepage categories link correctly
Blog images display on homepage
PageSpeed Mobile ≥ 90
Slider Revolution working
No SEO regression
Changes reviewed and approved on staging
Live deployment completed successfully
Timeline
Timeline: 3–5 days total
Revisions: 1–2 included
DO NOT
Do not redesign inner pages
Do not remove Slider Revolution
Do not change URLs
Do not add unnecessary plugins
Ideal Developer Skills
WordPress + WooCommerce expert
Retailer theme experience preferred
Performance optimization (Core Web Vitals)
Mobile-first UX mindset
Comfortable working with staging environments
Project Type: WooCommerce Homepage, UX, Performance & Feature Parity Upgrade
Theme: Retailer Theme (update to latest version required)
Work Flow: Staging → Approval → Live
Project Goal (Must Read)
TrendyMallDeals.com is the oldest and most SEO-established site in our brand ecosystem.
The goal is to modernize UX, improve conversions, and reach PageSpeed 90+ while preserving existing SEO value.
The developer must match or exceed key UX, conversion, and feature elements already implemented on:
https://staging5.trendypetsdeals.com/
This is NOT a redesign from scratch.
This is a controlled upgrade with feature parity + performance optimization.
MANDATORY FEATURE PARITY REQUIREMENT
Before starting, the developer must review:
https://trendymalldeals.com/
https://staging5.trendypetsdeals.com/
The following features that exist on TrendyPetsDeals.com must be matched or improved on TrendyMallDeals.com:
HIGH PRIORITY (Required)
Trust badges near CTAs (secure checkout, shipping, guarantee)
Product badges (Sale / Hot / New)
Strong product card hierarchy (price, sale price, rating, CTA)
Clear above-the-fold CTA structure
Mobile-first spacing and readability
Clean category navigation with correct destination links
Failure to match these = work not accepted
SCOPE OF WORK
Environment & Workflow (Mandatory)
Create / use staging environment first
All work done on staging
NO live deployment without written approval
Final sync staging → live after sign-off
Theme & Core Setup
Update Retailer theme to the latest stable version
Preserve existing theme customizations
Confirm Slider Revolution license remains active
No breaking changes to WooCommerce, Rank Math, or existing SEO URLs
Homepage Update (Content Only)
Replace homepage content and images only
Do NOT change internal page URLs
Keep Slider Revolution (mandatory)
Homepage hero must include:
Clear value proposition
ONE primary CTA
Fast-loading (LCP optimized)
Category & Section Fixes (Critical)
Fix homepage category cards so:
Image, title, and “View Products” link match actual destination
Remove outdated categories:
Pet Supplies
Baby
Miscellaneous
Limit homepage categories to 5–7 max
Blog Section (Mandatory Fix)
Current issue: Blog images do not show on homepage
Developer must:
Ensure featured images load correctly in homepage blog carousel
Use correct WordPress query & image size
Confirm lazy loading does not break visuals
Acceptance Criterion: Blog cards must show image, title, and excerpt on mobile + desktop.
Performance & Speed (NON-NEGOTIABLE)
Google PageSpeed Insights 90+ on Mobile
Focus areas:
Reduce unused JS & CSS
Optimize images (WebP, dimensions set)
Improve LCP (hero/banner optimization)
Avoid render-blocking assets
Use existing optimization plugins only (do not add bloat)
Acceptance Criterion:
Mobile PageSpeed score ≥ 90 at handover.
SEO Protection & Enhancements
Preserve existing Rank Math SEO data
No URL changes without approval
Ensure:
Correct heading hierarchy (H1–H3)
Image alt text
Schema intact
Homepage SEO score must remain green
Cross-Brand Strategy (New Requirement)
Add a clean “Our Stores” approach without promotional spam:
Create Our Stores page
Soft mentions only (SEO-safe):
TrendyPetsDeals.com
TrendyFashionsDeals.com
BabyMonitorHub.com
No keyword stuffing, no footer spam
FINAL ACCEPTANCE CHECKLIST
Work is considered complete only when:
Feature parity with TrendyPetsDeals.com achieved
Homepage categories link correctly
Blog images display on homepage
PageSpeed Mobile ≥ 90
Slider Revolution working
No SEO regression
Changes reviewed and approved on staging
Live deployment completed successfully
Timeline
Timeline: 3–5 days total
Revisions: 1–2 included
DO NOT
Do not redesign inner pages
Do not remove Slider Revolution
Do not change URLs
Do not add unnecessary plugins
Ideal Developer Skills
WordPress + WooCommerce expert
Retailer theme experience preferred
Performance optimization (Core Web Vitals)
Mobile-first UX mindset
Comfortable working with staging environments