Custom Shopify Service Store

I’m setting up a Shopify site that sells services rather than physical products, so the entire experience—from homepage to checkout—needs to reflect that difference. I need a fully custom theme (no off-the-shelf templates) designed and developed in Liquid, HTML/CSS, and JavaScript. The layout should spotlight each service, make it easy for visitors to understand what’s included, and lead them smoothly to checkout.

A core requirement is a built-in customer reviews and testimonials section that I can manage from the Shopify admin. I’d like this presented in a way that feels trustworthy and fits naturally into the overall design.

Although appointment booking and service-package modules aren’t critical for the first release, please keep the structure flexible so those features can be added later without re-working the whole theme.

Deliverables
• Custom, responsive Shopify theme tailored for service sales
• Review/testimonial functionality integrated with Shopify’s backend
• Clean, maintainable Liquid templates and modular CSS/JS
• Basic on-page SEO setup and performance optimisation
• Clear hand-off documentation so I can manage content, images, and future updates on my own

If you’ve built service-focused Shopify stores before, especially ones emphasising social proof, I’d love to see examples when we talk.