Coastal Jewelry Shopify Store

I run a small, fast-growing jewelry label and I’m ready to launch a dedicated Shopify site that captures a laid-back coastal vibe—think the visual feel of jamesmichelle.com, gldn.com, and madebymary.com, but with our own shoreline-inspired palette and typography.

Scope of work
• Build, customize, and fully optimise a new Shopify storefront from the ground up.
• Populate a product catalog with detailed descriptions and variant logic (metals, stones, engraving, etc.).
• Ensure a fluid shopping-cart and checkout experience that converts smoothly on both mobile and desktop.
• Structure site flow and UX for maximum engagement, using best practices in conversion optimisation.
• Implement on-page SEO: keyword research, meta data, schema, image compression, and internal linking.
• Set up Google Analytics 4, Meta Pixel, and basic event tracking so ad spend can be measured accurately.
• Integrate Klaviyo (Mailchimp acceptable if preferred) for email capture, automated flows, and pop-ups.
• Provide lightweight HTML, CSS, and JavaScript refinements to polish the theme and maintain fast load times.
• Leave me with a clear guide or Loom walkthrough so I can manage products and simple edits post-launch.

Acceptance criteria
1. Homepage, collection pages, product pages, and checkout match the approved coastal style guide.
2. Core Web Vitals in Google Lighthouse score 90+ on mobile.
3. All primary events (view content, add to cart, initiate checkout, purchase) fire correctly in GA4 and Meta.
4. At least five SEO-ready blog templates are in place for future content marketing.
5. Store passes a test order from browse to confirmation email without errors.

I’ll provide brand assets, copy, and photography; you bring the technical skill, strategic insight, and an eye for design. Timelines are flexible within reason, but I’m aiming to be live within four weeks of kickoff.