Project_Armanino_Script

Job ID: 32898767

Budget: $30 – $250 USD

Brief company info
Armanino is the global leader in digital asset solution and the go-to accounting and consulting firm for crypto native companies. As a top 25 public accounting firm with a US and global presence, Armanino brings best in class advisory services with deep expertise in crypto and digital assets. Armanino’s world-first assurance tool, TrustExplorer, provides attestations covering approximately $5B USD in crypto assets in real time.

Product description
Our industry-focused practice serves digital asset financial service firms, miners & stakers, funds, token projects, and "crypto-curious" companies in a variety of ways to fulfill the unique needs of the industry.

Suggested script key points
We want to influence the decision makers at token projects to want our product. We want them to think “by getting TE Treasury, I’ll be able to build confidence in my token ecosystem. I’ll be able to enhance our project’s legitimacy with current and prospective token holders, leading to more sales of the token and more participation from existing token holders. Additionally, the analytical features are cool and valuable to breakdown token information for individuals trying to make decision on whether to buy the token or ensuring we have followed through with our previous project milestones.” Something to that affect. There could also be a DAO governance component. Where users could see the breakdown of the tokens and be able to make better DAO governance decisions by knowing who holds what % of tokens.

Target Audience
Best to focus on one primary audience, though it is okay to have a secondary or tertiary
audience in some cases. Know the audience and the genuine problem we can solve for them or
an opportunity we can create for them.
Note: If everyone is our audience, then nobody is.

Primary Audience: DAOs, Token Project decision makers like Product Managers, C-suite
Secondary Audience: Token holders (to drive demand to the Token project DMs)

Key Message(s)
Stated from the perspective of those we are trying to influence. Answer the question: “What’s in
it for me?” A clear description will help our message not only be understood but acted upon.
We want to influence the decision makers at token projects to want our product. We want
them to think “by getting TE Treasury, I’ll be able to build confidence in my token ecosystem. I’ll
be able to enhance our project’s legitimacy with current and prospective token holders, leading
to more sales of the token and more participation from existing token holders. Additionally, the
analytical features are cool and valuable to breakdown token information for individuals trying
to make decision on whether to buy the token or ensuring we have followed through with our
previous project milestones.” Something to that affect. There could also be a DAO governance
component. Where users could see the breakdown of the tokens and be able to make better
DAO governance decisions by knowing who holds what % of tokens.
In the attached files under Video Script_TrustExplorer RTA name, you will find a draft script.
The client expects us to work on it further until it's final.

quote from client email:
The first page is the raw version of the script and the second page is notes and thoughts that might help your team when coming up with ideas.
Please note that it is still in draft form and the client asked us to adjust the script and help with it.